Armarium, Inc.
Apparel & FashionNew York, United States11-50 Employees
Armarium, Inc. operates a luxury fashion rental platform that combines online access with in-person and experiential touches, including a New York City showroom and global pop-ups. Its offering centers on enabling customers to borrow high-end designer pieces from names such as Emilio Pucci, Christopher Kane, Rochas and Missoni, complemented by personalized styling recommendations and curated editorial features, creating an integrated shopping experience that blends digital and physical touchpoints. The company targets women seeking runway and designer looks at a fraction of the retail price, addressing the barrier of access to luxury fashion by providing a rental model and stylist support through its global Style Brigade. Based in New York, Armarium positions itself within the luxury retail and fashion rental space, aiming to redefine how premium apparel is consumed through an omnichannel approach. Since its founding in 2015, the business has pursued partnerships and collaborations to expand its reach across established retailers and department stores, while maintaining a focus on exclusive designer assortments and in-person experiences.
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