ARMIS.TECH
Advertising ServicesÎle-de-france, France51-200 Employees
ARMIS.TECH is a mid-sized advertising services firm based in Paris, Île-de-France. It digitizes the proximity communication of physical signs to generate in-store traffic by delivering ads that are accessible across the Internet. Its target customers are physical retailers looking to engage local shoppers and compete with large web platforms, using a Multilocal Advertising approach that blends geolocation data with automated ad placement and data-driven optimization to reach nearby customers. ARMIS was formed through the merger of the digital and retail advertising expertise of two industry leaders—David Baranes, who previously directed France and Southern Europe for AppNexus, and Dan Gomplewicz, who led strategy and innovation at E.Leclerc, France's largest retailer. In November 2025, the company received a Gold Medal in the Solution & Tech category at Nuit du Commerce Connecté for its innovations in connected TV and GenAI.