Recognition and Awards Armstrong Flooring has received multiple prestigious industry awards, such as the Platinum Award from the 2025 ADEX and the 2023 Good Design Award, highlighting its reputation for innovation and quality. This recognition positions the brand as a premium choice for design-conscious clients seeking high-quality flooring solutions.

Product Innovation The launch of new collections like Asana, Nidra, and Zenscape featuring Diamond 10 Technology demonstrates a commitment to product durability and technological advancement. Sales teams can leverage these innovative features to target customers seeking low-maintenance, durable, and visually appealing flooring options.

U.S. Manufacturing Recent introduction of a U.S.-made product line provides an opportunity to target domestic buyers prioritizing local manufacturing for supply chain resilience and sustainability, which can be emphasized in tailored marketing and sales pitches.

Sustainable Focus The company’s emphasis on sustainability, integrity, and creative design aligns it with the growing market segment seeking environmentally responsible products, opening avenues to connect with clients focused on green building certifications and eco-friendly projects.

Market Positioning With a revenue range of $250M to $500M and a strong presence rivaling major industry players like Mohawk and Shaw, Armstrong Flooring is well-positioned to pursue expansion into segments such as commercial and hospitality markets that demand high-quality, innovative, and sustainably produced flooring solutions.