Expanding Product Line AroFlo's recent launch of AroFlo Payments and Automated Deposit Invoicing indicates a strategic move towards providing comprehensive financial solutions within their job management platform. This creates an opportunity to cross-sell these new features to existing clients and attract businesses looking for integrated payment and invoicing tools.

Enhanced Mobile Accessibility The introduction of the Field App and push notifications demonstrates a focus on mobile-first solutions, appealing to trade businesses that require real-time updates and remote access. Targeting mobile-centric trade companies can unlock additional sales channels for AroFlo's mobile offerings.

Strategic Integrations The recent integration with Hanson Group's eBranch showcases AroFlo's strategy to streamline procurement for electrical trades. Leveraging such integrations can be a key selling point when approaching trade businesses seeking seamless supply chain management and digital connectivity.

Industry Focus and Growth With over 26,000 tradies in Australia and New Zealand using AroFlo, there is a significant installed base representing growth and upsell opportunities. Tailored outreach to trade-specific segments can help expand market penetration within this established user base.

Technology Adoption AroFlo's use of modern technologies like AI Bill Scanner and automation features signals a commitment to innovation. Promoting these advanced features to tech-savvy trade firms can position AroFlo as a forward-thinking solution provider, increasing interest among early adopters.