Established Brand Presence Aromatique has a strong market presence since 1982 with a loyal customer base for home fragrances and decorative products, offering multiple channels including an active online store launched in 2018, indicating a growing digital sales channel.

Product Range and Innovation With a wide range of luxurious and festive products such as candles, diffusers, and room sprays, Aromatique appeals to consumers seeking elegant, gift-worthy home fragrances, providing opportunities for upselling and personalized product bundles.

Strategic Leadership Growth Recent leadership hires, including a vice president of sales and marketing, suggest a focus on expanding the company's market outreach and customer base, indicating potential for strategic partnership and increased distribution channels.

Potential Market Expansion A revenue estimate of between $50M and $100M positions Aromatique as a sizable player with scope for scaling online and retail channels, especially to target premium gift markets and seasonal sales periods.

Technology Adoption Utilizing tools like Mailchimp, Shogun, and Cloudflare, Aromatique is engaged in digital marketing and website optimization, presenting opportunities to enhance online customer engagement and targeted marketing campaigns.