Ashcraft Design
Design ServicesCalifornia, United States2-10 Employees
Ashcraft Design is a small product design and innovation studio based in Torrance, California. A multidisciplinary team works to translate brands into tangible product experiences that resonate with consumers. Operating in the design services sector, the studio aims to connect brands with end users through purposeful product design and experience development. The studio has earned industry recognition, including the 2022 European Product Design Award and two 2022 Good Design Awards. Public notices show collaborations with LaCie on the LaCie Mobile SSD Secure external drive and with Seagate on the design language for the Expansion line. These engagements reflect work with established brands in consumer electronics and highlight the studio's role in translating brand identity into physical product form.