Innovative Product Launches ASICS has recently launched high-performance footwear like the METARISE 2 and SUPERBLAST 2 shoes, featuring cutting-edge technologies. These innovations present opportunities to target athletes, sports enthusiasts, and performance-focused customers.

Sustainability Initiatives With a focus on sustainability and mental well-being, ASICS is actively engaging in initiatives like the Run for Reforestation challenge. Highlighting these efforts in sales pitches can resonate with environmentally conscious consumers, opening avenues for partnerships or eco-friendly product collaborations.

Global Expansion ASICS recently opened a new store in Pune, India, showcasing its commitment to expanding its market presence. Sales teams can leverage this geographical expansion to tap into a growing consumer base in emerging markets, creating opportunities for retail partnerships and localized marketing strategies.

Brand Ambassador Acquisition By onboarding Japanese volleyball star Ran Takahashi, ASICS has enhanced its brand visibility and credibility in the sporting world. Utilizing Ran Takahashi's influence and outreach in sales campaigns can help target volleyball communities and sports enthusiasts, driving brand recognition and product advocacy.

Technology Stack Utilization ASICS employs advanced technologies like SAP and Salesforce Service Cloud in its operations. Leveraging these tech capabilities in sales processes can streamline customer interactions, enhance personalization, and improve overall customer experience, providing a competitive edge in the retail industry.