Insights

Global Expansion Under Armour is aggressively expanding its global footprint, with recent store openings in South Africa and collaboration with high-end fashion label Balenciaga in the fashion market. This presents sales opportunities for partnerships and product distribution in new regions.

Strategic Partnerships By partnering with USA Football and launching a new fiber technology called Neolast in collaboration with Celanese Corp., Under Armour is strengthening its position in specialized markets. Sales teams can leverage these partnerships to introduce innovative products and solutions to niche segments.

Key Executive Hires The recent hires of senior vice presidents for marketing, global lifestyle, basketball, and innovation indicate a focus on enhancing brand visibility and product development. Sales reps can capitalize on these new leadership roles to align sales strategies with the company's evolving goals.

Sustainable Innovation Under Armour's commitment to sustainability through its 'Act Sustainably' value and the development of eco-friendly performance fabrics like Neolast presents an opportunity for sales professionals to cater to the growing demand for sustainable athletic wear. Highlighting these initiatives can attract environmentally conscious customers.

Competitive Positioning In a competitive market landscape with similar companies like Nike and adidas, Under Armour's unique focus on athlete-centric innovation and collaboration with Balenciaga sets it apart. Sales teams can emphasize these differentiation factors to attract customers seeking cutting-edge, exclusive sportswear.

Under Armour Tech Stack

Under Armour uses 8 technology products and services including Bloomberg, Five9, Firebase, and more. Explore Under Armour's tech stack below.

  • Bloomberg
    Accounting And Finance
  • Five9
    Contact Center Solutions
  • Firebase
    Database
  • Microsoft 365
    Email
  • SEMrush
    Marketing Automation
  • SafeHarbor
    Online Community Software
  • Infegy
    Social Media Marketing Software
  • UPS
    Transportation And Fleet Management

Media & News

Under Armour's Email Address Formats

Under Armour uses at least 2 format(s):
Under Armour Email FormatsExamplePercentage
flast@underarmour.comJDoe@underarmour.com
64%
first.last@underarmour.comJohn.Doe@underarmour.com
33%
lfirst@underarmour.comDJohn@underarmour.com
1%
firstlast@underarmour.comJohnDoe@underarmour.com
2%
flast@ua.comJDoe@ua.com
66%
first.last@ua.comJohn.Doe@ua.com
18%
filast@ua.comJoDoe@ua.com
4%
lfirst@ua.comDJohn@ua.com
1%
last.f@ua.comDoe.J@ua.com
2%
fmiddlelast@ua.comJMichaelDoe@ua.com
1%
f.last@ua.comJ.Doe@ua.com
1%
lastfi@ua.comDoeJo@ua.com
2%
first-last@ua.comJohn-Doe@ua.com
1%
firlast@ua.comJohDoe@ua.com
0%
l.first@ua.comD.John@ua.com
1%
firstlas@ua.comJohnDoe@ua.com
0%
first.l@ua.comJohn.D@ua.com
1%
lastfir@ua.comDoeJoh@ua.com
0%
firstmiddlelas@ua.comJohnMichaelDoe@ua.com
1%
middle@ua.comMichael@ua.com
0%
firstmiddlela@ua.comJohnMichaelDo@ua.com
0%
first.middle@ua.comJohn.Michael@ua.com
1%
last.first@ua.comDoe.John@ua.com
0%

Frequently Asked Questions

Where is Under Armour's headquarters located?

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Under Armour's main headquarters is located at 1020 Hull Street Baltimore, Maryland 21230 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Under Armour's phone number?

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You can contact Under Armour's main corporate office by phone at +1-410-454-6428. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Under Armour's stock symbol?

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Under Armour is a publicly traded company; the company's stock symbol is UAA.

What is Under Armour's official website and social media links?

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Under Armour's official website is underarmour.com and has social profiles on LinkedIn.

How much revenue does Under Armour generate?

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As of June 2024, Under Armour's annual revenue reached $501B.

What is Under Armour's NAICS code?

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Under Armour's NAICS code is 541511 - Custom Computer Programming Services.

How many employees does Under Armour have currently?

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As of June 2024, Under Armour has approximately 12K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. M.Chief Executive Officer: M. V.Chief Executive Officer: T. A.. Explore Under Armour's employee directory with LeadIQ.

What industry does Under Armour belong to?

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Under Armour operates in the Retail Apparel and Fashion industry.

What technology does Under Armour use?

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Under Armour's tech stack includes BloombergFive9FirebaseMicrosoft 365SEMrushSafeHarborInfegyUPS.

What is Under Armour's email format?

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Under Armour's email format typically follows the pattern of . Find more Under Armour email formats with LeadIQ.

How much funding has Under Armour raised to date?

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As of June 2024, Under Armour has raised $100M in funding. The last funding round occurred on May 31, 2023.

When was Under Armour founded?

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Under Armour was founded in 1996.
Under Armour

Under Armour

Retail Apparel and FashionMaryland, United States10001+ Employees

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.  

Our mission: to make athletes better. 

Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. 

Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. 

LOVE ATHLETES 

We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. 

CELEBRATE THE WINS 

We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. 

STAND FOR EQUALITY 

We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. 

ACT SUSTAINABLY 

We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. 

FIGHT ON TOGETHER 

We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit. 

Section iconCompany Overview

Headquarters
1020 Hull Street Baltimore, Maryland 21230 US
Phone number
+1-410-454-6428
Stock Symbol
UAA
NAICS Code
541511 - Custom Computer Programming Services
Founded
1996
Employees
10001+

Section iconFunding & Financials

  • $100M

    Under Armour has raised a total of $100M of funding over 1 rounds. Their latest funding round was raised on May 31, 2023.

  • $1B

    Under Armour's revenue is in the range of $1B

Section iconFunding & Financials

  • $100M

    Under Armour has raised a total of $100M of funding over 1 rounds. Their latest funding round was raised on May 31, 2023.

  • $1B

    Under Armour's revenue is in the range of $1B

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