Insights

Marquee Growth Saucony is a mid-market athletic brand under Wolverine Worldwide with a revenue range of 50-100 million and a footprint in performance running, providing a potential cross-sell opportunity with Wolverine's broader portfolio and wholesale channels.

Innovation Footprint Investments in product design and R&D are highlighted by the 2024 Global Innovation Hub in Boston, signaling openness to collaboration on new materials, manufacturing tech, and performance-enhancing footwear solutions.

Marathon Momentum Strong performance in major races and top five wear metrics at Boston and London marathons suggest demand for high-performance running solutions; sales potential exists in premium or limited-run lines and race-day footwear partnerships.

Strategic Partnerships Recent designer departures and high-profile collab activations (Paris Fashion Week Ride 1, Space Cowboy, Daikanyama capsule) indicate opportunities to propose co-branding, influencer-led drops, and regional capsule programs to broaden reach.

Digital & Retail Expansion Existing tech stack includes SAP, Salesforce Service Cloud, iCIMS, and digital ads; there is an opportunity to expand digital marketing, CRM-driven loyalty programs, and omni-channel fulfillment with retailers and e-commerce to capitalize on global launches.

Similar companies to Saucony

Saucony Tech Stack

Saucony uses 8 technology products and services including Criteo, Reddit Ads, iCIMS, and more. Explore Saucony's tech stack below.

Media & News

Saucony's Email Address Formats

Saucony uses at least 4 email formats:
Saucony Email FormatsExamplePercentage
First.Last@saucony.comJohn.Doe@saucony.com
85%
LastFirst@saucony.comDoeJohn@saucony.com
9%
First_Last@saucony.comJohn_Doe@saucony.com
4%
Last.First@saucony.comDoe.John@saucony.com
2%

Frequently Asked Questions

What is Saucony's phone number?

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You can contact Saucony's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Saucony's stock symbol?

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Saucony is a publicly traded company; the company's stock symbol is SCNYB.

What is Saucony's official website and social media links?

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Saucony's official website is saucony.com and has social profiles on LinkedIn.

How much revenue does Saucony generate?

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As of October 2026, Saucony's annual revenue is estimated to be $50M - $100M.

What is Saucony's NAICS code?

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Saucony's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Saucony have currently?

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As of October 2026, Saucony has approximately 364 employees across 5 continents, including North America, Europe and Asia. Key team members include Vice President Finance: J. V., Partner: T. K. and Owner: Y. B. Explore Saucony's employee directory with LeadIQ.

What industry does Saucony belong to?

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Saucony operates in the Sporting Goods Manufacturing industry.

What technology does Saucony use?

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Saucony's tech stack includes Criteo, Reddit Ads, iCIMS, WordPress, SAP, Microsoft Intune, Salesforce Service Cloud and Adobe Creative Suite.

What is Saucony's email format?

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Saucony's email format typically follows the pattern of First.Last@saucony.com. Find more Saucony email formats with LeadIQ.

When was Saucony founded?

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Saucony was founded in 1898.
Saucony logo

Saucony

Sporting Goods ManufacturingMichigan, United States201-500 Employees

Saucony is a sporting goods manufacturer and a division of Wolverine Worldwide, a large footwear company that owns a portfolio of 12 brands. It is based in Rockford, Michigan, at 9341 Courtland Drive Northeast, Rockford, Michigan 49341, United States. The company employs between 201 and 500 people. Saucony operates within the footwear segment of the sporting goods industry and is part of Wolverine Worldwide. In 2026, Saucony Limited launched Triumph 24 featuring IncrediLUX foam, and released the Trainer 80 in collaboration with Estudio Niksen.

Section iconCompany Overview

Phone number
Stock Symbol
SCNYB
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1898
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Saucony's revenue is estimated to be in the range of $50M - $100M

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