Hobby Sales Growth Opportunity to leverage Asmodee USA Distribution’s expanding Hobby Sales leadership with the appointment of Adam Lovell as Director of Hobby Sales and ongoing product launches ( Azul Hobby Next Casual Tournament Kit, LEGO Monkey Palace). Target retailers and specialty hobby stores with tournament programs, exclusives, and in-store events to drive demand and shelf space.

Strategic Partnerships Recent exclusive distribution deals ( Crafty Games Ostia: Mariner Edition) indicate openness to new tie-ins and co-branded releases. Propose co-marketing and exclusive SKUs with aligned IPs, as well as retailer bundle programs to capture interest from both game publishers and board game retailers.

IP Collaboration Multi-year partnerships with LEGO and LEGO board games signal a trend toward premium, cross-brand experiences. Identify opportunities to introduce licensed or crossover formats in retail channels, tabletop cafes, and community spaces to boost trial and repeat purchases.

Distribution Footprint Asmodee USA Distribution sits within a global network while maintaining a relatively lean US operation. Propose channel expansion into regional distributors, specialty toy chains, and e-commerce partners to increase product availability, reduce stockouts, and accelerate time-to-market for new titles.

Market Positioning With a portfolio including perennial heavyweights and modern titles, there is room to upsell accessories, promos, and enhanced display partnerships. Recommend retailer programs for demo days, tournament kits, and loyalty incentives to elevate visibility and drive higher average order value.