Strategic partnerships Asmodee USA Distribution is part of a global leader in games with active distributor networks and recent exclusive partnerships (Crafty Games) and upcoming hobby-focused initiatives (Azul Hobby Next Tournament Kit), presenting clear sales opportunities in hobby and specialty game channels across the US and Canada.

Hobby sales growth leadership changes in Hobby Sales and recent product launches (LEGO Monkey Palace, Ostia: Mariner Edition) indicate a strategic push into hobbyist and collector segments, creating potential for targeted pitches to hobby retailers and specialty shops.

New product velocity Recent announcements of new formats and partnerships suggest increased product velocity and expansion potential in North America, ideal for promotional campaigns, bundle offers, and retailer co-marketing in-store activations.

Inventory and distribution With focus on distribution and storage in a major US hub (Roseville, MN) alongside a broad tech stack for analytics, there is potential to propose optimized logistics solutions, regional fulfillment programs, and data-driven assortment planning for retailers.

Global IP access Being part of the Asmodee Group with access to perennial top titles (CATAN, Ticket to Ride, Spot It) enables sales pitches around exclusive rights, cross-promo opportunities, and coordinated marketing leveraging renowned IPs to drive retailer demand and consumer engagement.