Insights

Strong Market Recognition Assupol Life has been recognized as the Best Life Insurer in South Africa by Forbes in partnership with Statista, highlighting its strong brand reputation and customer trust, which can be leveraged in cross-selling and partnership opportunities.

Growth Through Acquisition The upcoming acquisition by Sanlam for approximately $349 million signifies increased market consolidation and expansion potential, offering sales opportunities through enhanced product portfolios and regional reach.

Diverse Product Portfolio Assupol offers a wide range of funeral, life, savings, and retirement products, providing multiple entry points for cross-sell strategies across different customer segments and life stages.

Digital Engagement Focus With a tech stack incorporating tools like Microsoft Clarity, Google Tag Manager, and SEO platforms, Assupol demonstrates a strong digital presence that can facilitate targeted marketing, lead generation, and customer engagement initiatives.

Community and CSR Focus Assupol’s commitment to CSI initiatives and community trusts presents opportunities for partners aligned with social responsibility and corporate giving, expanding avenues for brand alignment and shared value programs.

Assupol Life Tech Stack

Assupol Life uses 8 technology products and services including Microsoft Clarity, MySQL, Twemoji, and more. Explore Assupol Life's tech stack below.

  • Microsoft Clarity
    Analytics
  • MySQL
    Database
  • Twemoji
    Font Scripts
  • Preact
    Javascript Libraries
  • UPS
    Logistics
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Microsoft ASP.NET
    Web Frameworks

Assupol Life's Email Address Formats

Assupol Life uses at least 1 format(s):
Assupol Life Email FormatsExamplePercentage
FirstL@assupol.co.zaJohnD@assupol.co.za
83%
First.Last@assupol.co.zaJohn.Doe@assupol.co.za
12%
FirstML@assupol.co.zaJohnMD@assupol.co.za
3%
FirstLa@assupol.co.zaJohnDo@assupol.co.za
2%

Frequently Asked Questions

Where is Assupol Life's headquarters located?

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Assupol Life's main headquarters is located at za. The company has employees across 3 continents, including AfricaEuropeNorth America.

What is Assupol Life's official website and social media links?

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Assupol Life's official website is assupol.co.za and has social profiles on LinkedIn.

How much revenue does Assupol Life generate?

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As of October 2025, Assupol Life's annual revenue is estimated to be $5B.

What is Assupol Life's NAICS code?

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Assupol Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Assupol Life have currently?

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As of October 2025, Assupol Life has approximately 1.9K employees across 3 continents, including AfricaEuropeNorth America. Key team members include Head Of Compliance And Regulatory Affairs: N. S.Head Of Legal Operations: S. V. R.Executive Support To Chief Executive Officer: Cornerstone: B. M.. Explore Assupol Life's employee directory with LeadIQ.

What industry does Assupol Life belong to?

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Assupol Life operates in the Insurance industry.

What technology does Assupol Life use?

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Assupol Life's tech stack includes Microsoft ClarityMySQLTwemojiPreactUPSYoast SEOGoogle Tag ManagerMicrosoft ASP.NET.

What is Assupol Life's email format?

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Assupol Life's email format typically follows the pattern of FirstL@assupol.co.za. Find more Assupol Life email formats with LeadIQ.

When was Assupol Life founded?

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Assupol Life was founded in 1913.
Assupol Life

Assupol Life

InsuranceSouth Africa1001-5000 Employees

Assupol has been proudly serving those who serve for over a century. We provide funeral, life, savings and retirement products and services to South Africans from every walk of life.

In everything we do, we aim to reward the trust that our clients have placed in us. We keep our promises to our stakeholders, and we are always there for our clients when it matters most.

In good times and bad times, Assupol is focused on the needs of the people of South Africa. That is because it is people like you – our clients – who have made Assupol who we are today.

We are known for our energy, focus and commitment, but even more importantly, people know that Assupol cares. We care about our employees, our clients, and – through the Assupol Community Trust and CSI initiatives – about making a difference to the children and vulnerable people of our country.

Assupol Life is an authorised financial services provider. FSP53

Section iconCompany Overview

Headquarters
za
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1913
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Assupol Life's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Assupol Life's revenue is estimated to be in the range of $500M$1B

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