Market positioning Target mid-sized wholesale builders and interior contractors in Florida, focusing on Ft Myers and Naples, with a portfolio that includes custom window treatments and decor to differentiate from mass retailers.

Revenue growth Leverage the current revenue range to position upsell opportunities for premium fabrics, specialty hardware, and higher-margin customizations to increase order value per project.

Digital enablement Capitalize on existing tech stack (Shopify, WordPress, email, and analytics) to run targeted campaigns for installers and developers, and to streamline B2B ordering, customization, and lead capture.

Scale opportunities Cross-sell to adjacent markets served by similar competitors (Wayfair, West Elm, Pottery Barn, Home Depot) by emphasizing local fulfillment, faster lead times, and personalized service for trade professionals.

Engagement & leverage Engage with a lean team to partner on project-based wins, offering co-marketing, sample programs, and loyalty incentives to increase repeat business from local contractors and interior designers.