Public Sector Focus Leverage the government-facing sales leadership to create a scalable path for APC’s CX research, training and compliance offerings tailored to government agencies and contractors.

Inclusion Training Upsell The launch of a Diversity and Inclusion training program signals demand for people-centric programs; package D&I with CX, employee engagement and brand loyalty services for current clients and public-sector accounts.

Recurring Research Subscriptions Past rollout of a Research Subscription Service suggests a viable recurring-revenue model; offer tiered access to ongoing research reports and executive briefs to finance, government, and enterprise clients.

Financial Services Expertise APC’s history in financial services research, including digital banking studies, provides a springboard to target banks, fintechs and credit unions with end-to-end CX measurement and digital experience programs.

Employee Engagement Solutions APC’s focus on people and talent enables cross-sell of employee engagement measurement, training and leadership development alongside customer experience initiatives to deepen client outcomes.