Insights

Innovative Lending Model Athena Home Loans operates with a disruptive, technology-driven approach that bypasses traditional banks, offering a faster, more transparent mortgage process. This positions the company as a compelling alternative for consumers seeking innovative and cost-effective mortgage solutions, creating opportunities to target tech-savvy borrowers and those dissatisfied with traditional banking services.

Partnership Expansion Recent partnerships with major broker channels like Mortgage Choice and the integration of broker-focused platforms like Loanapp indicate a strategic emphasis on expanding broker collaborations. Business development efforts could focus on strengthening broker relations and exploring new brokerage partnerships to increase loan distribution channels.

Growth & Funding With a substantial funding pool of $200 million and a revenue range of $25 to 50 million, Athena shows strong growth potential. Engaging with this company could provide opportunities to participate in future funding rounds or offer complementary financial products to support their expansion.

Market Disruption Athena’s focus on reducing mortgage costs and avoiding loyalty taxes resonates with a large segment of frustrated consumers. Tailored marketing and sales strategies can target clients seeking alternative solutions outside traditional lenders, especially those prioritizing speed, savings, and customer-centric service.

Technology-Driven Engagement Athena leverages an array of modern digital tools for customer engagement and analytics, indicating a tech-forward organization open to digital partnership opportunities. Collaborating on innovative fintech solutions or data-driven marketing initiatives can enhance outreach and boost loan acquisition.

Athena Home Loans Tech Stack

Athena Home Loans uses 8 technology products and services including Fullstory, Open Graph, Contentful, and more. Explore Athena Home Loans's tech stack below.

  • Fullstory
    Analytics
  • Open Graph
    Content Management System
  • Contentful
    Content Management System
  • Microsoft Excel
    Editors
  • JSON-LD
    Javascript Frameworks
  • Google Analytics
    Web Analytics
  • CSS
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

Athena Home Loans's Email Address Formats

Athena Home Loans uses at least 1 format(s):
Athena Home Loans Email FormatsExamplePercentage
First.Last@athena.com.auJohn.Doe@athena.com.au
82%
First@athena.com.auJohn@athena.com.au
16%
Last@athena.com.auDoe@athena.com.au
1%
First.L@athena.com.auJohn.D@athena.com.au
1%

Frequently Asked Questions

Where is Athena Home Loans's headquarters located?

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Athena Home Loans's main headquarters is located at 347 Kent St, Sydney, New South Wales 2000, AU. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Athena Home Loans's official website and social media links?

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Athena Home Loans's official website is athena.com.au and has social profiles on LinkedInCrunchbase.

What is Athena Home Loans's NAICS code?

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Athena Home Loans's NAICS code is 52 - Finance and Insurance.

How many employees does Athena Home Loans have currently?

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As of October 2025, Athena Home Loans has approximately 131 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Risk Officer: J. S.Chief Marketing Officer: S. S.Chief Technology Officer: Y. E.. Explore Athena Home Loans's employee directory with LeadIQ.

What industry does Athena Home Loans belong to?

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Athena Home Loans operates in the Financial Services industry.

What technology does Athena Home Loans use?

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Athena Home Loans's tech stack includes FullstoryOpen GraphContentfulMicrosoft ExcelJSON-LDGoogle AnalyticsCSSFacebook.

What is Athena Home Loans's email format?

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Athena Home Loans's email format typically follows the pattern of First.Last@athena.com.au. Find more Athena Home Loans email formats with LeadIQ.

How much funding has Athena Home Loans raised to date?

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As of October 2025, Athena Home Loans has raised $200M in funding. .

When was Athena Home Loans founded?

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Athena Home Loans was founded in 2017.
Athena Home Loans

Athena Home Loans

Financial ServicesAustralia51-200 Employees

The big banks are definitely having a lend… locking borrowers into a life sentence, charging them for sneezing, and giving 0% interest in treating customers like people. We know, we used to work for them.

Enter Athena, the Game-Changing Goddess of Good Stuff. She spoke to us (well it was more of a roasting) and talked of a brighter future where people could be freed of their mortgage handcuffs.

“It’s not about getting a home loan, it’s about getting rid of a £#!*ing home loan!”

She was right. We did the sums, and worked out that without the big bank costs and complications, and by creating our own ground-breaking tech platform that enables us to bypass the banks to access new methods of funding, then we actually could slice a pretty huge chunk of time and money off the life of the loan.

Finding a short-cut to financial freedom, Athena’s vision is now a reality. Now you can enjoy a home loan with a whole new level of service, speed and savings.

Section iconCompany Overview

Headquarters
347 Kent St, Sydney, New South Wales 2000, AU
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $200M

    Athena Home Loans has raised a total of $200M of funding over 2 rounds. .

  • $25M$50M

    Athena Home Loans's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $200M

    Athena Home Loans has raised a total of $200M of funding over 2 rounds. .

  • $25M$50M

    Athena Home Loans's revenue is estimated to be in the range of $25M$50M

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