Insights

Innovative Funding Model Athena's ground-breaking tech platform bypasses traditional banks, enabling faster and more cost-effective mortgage solutions. This presents an opportunity to collaborate on expansion into alternative funding channels or integrated financial products that appeal to tech-savvy borrowers seeking streamlined services.

Recent Product Launches The introduction of bridging loans and scenario modeling tools demonstrates Athena’s focus on innovative, flexible mortgage offerings. Partnering to enhance or expand these digital tools could attract more broker channels and provide customized solutions for diverse client needs.

Growth through Strategic Partnerships Athena's collaboration with Mortgage Choice and its white-label mortgage products highlight their willingness to leverage broker channels for growth. Opportunities exist to develop further white-label solutions or expand broker distribution networks targeting financial advisors and mortgage brokers.

Funding and Market Presence With significant funding of $200 million and recent acquisition steps by REA Group, Athena is poised for growth in the digital mortgage space. This financial backing supports plans to introduce new products or scale technology infrastructure, creating opportunities for innovative service integrations.

Customer-Centric Approach Athena emphasizes transparency, speed, and savings to newly freed borrowers who want to reduce their mortgage burden. Sales efforts can focus on delivering value-driven solutions to consumers looking for modern, low-cost alternatives to traditional banks, especially targeting first-time homebuyers and investors seeking efficiency.

Athena Home Loans Tech Stack

Athena Home Loans uses 8 technology products and services including Fullstory, Open Graph, Contentful, and more. Explore Athena Home Loans's tech stack below.

  • Fullstory
    Analytics
  • Open Graph
    Content Management System
  • Contentful
    Content Management System
  • Microsoft Excel
    Editors
  • JSON-LD
    Javascript Frameworks
  • Google Analytics
    Web Analytics
  • CSS
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

Athena Home Loans's Email Address Formats

Athena Home Loans uses at least 1 format(s):
Athena Home Loans Email FormatsExamplePercentage
First.Last@athena.com.auJohn.Doe@athena.com.au
81%
First@athena.com.auJohn@athena.com.au
17%
Last@athena.com.auDoe@athena.com.au
1%
First.L@athena.com.auJohn.D@athena.com.au
1%

Frequently Asked Questions

What is Athena Home Loans's official website and social media links?

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Athena Home Loans's official website is athena.com.au and has social profiles on LinkedInCrunchbase.

What is Athena Home Loans's NAICS code?

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Athena Home Loans's NAICS code is 52 - Finance and Insurance.

How many employees does Athena Home Loans have currently?

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As of January 2026, Athena Home Loans has approximately 141 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Risk Officer: J. S.Chief Marketing Officer: S. S.Chief Technology Officer: Y. E.. Explore Athena Home Loans's employee directory with LeadIQ.

What industry does Athena Home Loans belong to?

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Athena Home Loans operates in the Financial Services industry.

What technology does Athena Home Loans use?

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Athena Home Loans's tech stack includes FullstoryOpen GraphContentfulMicrosoft ExcelJSON-LDGoogle AnalyticsCSSFacebook.

What is Athena Home Loans's email format?

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Athena Home Loans's email format typically follows the pattern of First.Last@athena.com.au. Find more Athena Home Loans email formats with LeadIQ.

How much funding has Athena Home Loans raised to date?

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As of January 2026, Athena Home Loans has raised $200M in funding. .

When was Athena Home Loans founded?

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Athena Home Loans was founded in 2017.

Athena Home Loans

Financial ServicesNew South Wales, Australia51-200 Employees

The big banks are definitely having a lend… locking borrowers into a life sentence, charging them for sneezing, and giving 0% interest in treating customers like people. We know, we used to work for them.

Enter Athena, the Game-Changing Goddess of Good Stuff. She spoke to us (well it was more of a roasting) and talked of a brighter future where people could be freed of their mortgage handcuffs.

“It’s not about getting a home loan, it’s about getting rid of a £#!*ing home loan!”

She was right. We did the sums, and worked out that without the big bank costs and complications, and by creating our own ground-breaking tech platform that enables us to bypass the banks to access new methods of funding, then we actually could slice a pretty huge chunk of time and money off the life of the loan.

Finding a short-cut to financial freedom, Athena’s vision is now a reality. Now you can enjoy a home loan with a whole new level of service, speed and savings.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $200M

    Athena Home Loans has raised a total of $200M of funding over 2 rounds. .

  • $25M$50M

    Athena Home Loans's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $200M

    Athena Home Loans has raised a total of $200M of funding over 2 rounds. .

  • $25M$50M

    Athena Home Loans's revenue is estimated to be in the range of $25M$50M

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