Insights

Specialized Sports Marketing A1 Partners operates within the high-growth sports marketing industry, offering expertise in global sponsorship deal creation and consultation, providing opportunities to collaborate with sports properties and brands looking to expand their sports sponsorship portfolios.

Strategic Industry Connections As part of the Athletes First family and affiliated with Dentsu, A1 Partners has access to extensive networks in sports talent representation and global advertising, enabling potential cross-selling of integrated marketing and endorsement solutions to large-scale clients.

Diverse Client Base The company serves prominent sports organizations and brands including the NBPA, NBRPA, Fanatics, and Team USA, indicating a strong presence in athlete and sports property engagements that can be expanded with complementary marketing or sponsorship services.

Technology Utilization A1 Partners employs modern web technologies such as WordPress and cloud-based tools, suggesting room for offering digital marketing, website optimization, or data-driven sponsorship analytics for clients seeking digital transformation.

Growth and Scalability While currently a small team, A1 Partners’ strategic positioning and high-profile client relationships present opportunities for scalable sales of consultancy, sponsorship activation, and partnership management services to larger organizations seeking expertise in sports marketing.

Similar companies to Athletes First Partners

Athletes First Partners Tech Stack

Athletes First Partners uses 8 technology products and services including WordPress, Open Graph, MySQL, and more. Explore Athletes First Partners's tech stack below.

WordPress
Content Management System
Open Graph
Content Management System
MySQL
Database
Choices
Javascript Libraries
jQuery
Javascript Libraries
Lightbox
Javascript Libraries
reCAPTCHA
Security
Google Analytics
Web Analytics

Media & News

Athletes First Partners's Email Address Formats

Athletes First Partners uses at least 1 format(s):

Athletes First Partners Email Formats	Example	Percentage
First.Last@a1partners.com	John.Doe@a1partners.com	45%
First.L@a1partners.com	John.D@a1partners.com	5%
First.Last@a1partners.com	John.Doe@a1partners.com	45%
First.L@a1partners.com	John.D@a1partners.com	5%

Frequently Asked Questions

Where is Athletes First Partners's headquarters located?

Athletes First Partners's main headquarters is located at 489 Fifth Avenue, 23rd Floor New York, NY 10017, US. The company has employees across 2 continents, including North AmericaAsia.

What is Athletes First Partners's official website and social media links?

Athletes First Partners's official website is a1partners.com and has social profiles on LinkedIn.

What is Athletes First Partners's NAICS code?

Athletes First Partners's NAICS code is 7112 - Spectator Sports.

How many employees does Athletes First Partners have currently?

As of October 2025, Athletes First Partners has approximately 2 employees across 2 continents, including North AmericaAsia. Key team members include President: E. Y.Vice President, Business Development: S. R.Director, Creative And Design: K. S.. Explore Athletes First Partners's employee directory with LeadIQ.

What industry does Athletes First Partners belong to?

Athletes First Partners operates in the Spectator Sports industry.

What technology does Athletes First Partners use?

Athletes First Partners's tech stack includes WordPressOpen GraphMySQLChoicesjQueryLightboxreCAPTCHAGoogle Analytics.

What is Athletes First Partners's email format?

Athletes First Partners's email format typically follows the pattern of First.Last@a1partners.com. Find more Athletes First Partners email formats with LeadIQ.

When was Athletes First Partners founded?

Athletes First Partners was founded in 2018.

Athletes First Partners

Spectator SportsUnited States2-10 Employees

A1 Partners is a sports marketing agency that is uniquely positioned to consult properties on their commercial strategy, and to create and sell global partnerships for our clients.  Based in NY, we are part of the Athletes First family; our sister company, Athletes First, is the largest NFL talent representation agency in the country.  We are also an affiliated company of Dentsu, Inc., one of the largest networks of advertising agencies in the world.  We launched in March 2018 with our first client, The National Basketball Players Association (NBPA), and subsequently added additional clients including The National Basketball Retired Players Association (NBRPA), Fanatics, the United States Olympic and Paralympic Properties (Team USA) and other blue-chip companies in the consulting and sponsorship verticals.