Digital Engagement Tools Athletics Canada utilizes a variety of modern digital tools including RSS feeds, SendGrid email services, Google Maps, and SEO solutions like Yoast, indicating an openness to digital marketing, audience engagement, and communication platform solutions.

Event & Partnership Expansion Recent activities such as partnering with Racing To Zero and launching Safe Sport Education Resources demonstrate a focus on expanding event portfolio and collaborative initiatives, presenting opportunities for sponsorships, event technology solutions, and youth engagement platforms.

Performance Innovation With the introduction of Performance Rankings and participation in major international championships like the World Athletics Championships, there is potential demand for analytics, performance monitoring, and athlete management systems tailored to elite sports performance.

Funding & Revenue Growth Operating within a revenue range of $1 to 10 million and having secured $326K in funding, Athletics Canada is positioned to invest in technological upgrades, athlete development programs, and digital engagement tools to enhance its growth and outreach efforts.

Market & Industry Fit As a mid-sized sports organization aligned with global standards, Athletics Canada offers sales opportunities for sports technology, athlete recruitment platforms, and organizational management solutions targeted at similar associations looking to modernize and expand their programs.