Data Center Growth Atkore's focus on electrical infrastructure for data centers and solar, with data center electrification driving double-digit growth, offers opportunities to target hyperscalers, colocation providers, and telecoms with bundled solutions across cable trays, raceways, conduits, and related components.

Domestic Focus Portfolio simplification and emphasis on domestic infrastructure signal reliability and local supply capabilities; pitch US sourced components, quick fulfillment, and standardized bundles from brands such as Unistrut and AFC Cable Systems to reduce project risk.

Cross Sell Potential Atkore's broad brand portfolio enables cross selling across electrical, mechanical, and solar needs; leverage CPQ to configure integrated solutions from multiple brands and win larger projects.

Sustainability Trend Sustainability and electrification trends drive demand for durable, energy efficient electrical infrastructure for solar, data centers, and telecom; emphasize lifecycle cost savings and compliance benefits.

Tech Enabled Selling With enterprise tools like Salesforce CPQ in use, there is an opportunity to offer fast configurable quotes and digital procurement experiences that reduce cycle times and improve onboarding for large accounts.