Monetization Expansion WANF reaches a sizable market presence as a CBS affiliate in the large Atlanta DMA and operates digital platforms, presenting a clear opportunity to upsell integrated advertising packages that combine on-air inventory with digital, social, and streaming placements to maximize reach and ROI.

Streaming & Local News The launch of Local News Live and multi-platform distribution opens a path for sponsorships and programmatic tied to streaming news, enabling sales to advertisers seeking livestream and OTT symmetry, brand safety, and measurable engagement across connected devices.

Diverse Audience Touchpoints Ownership of PeachtreeTV and cross-platform content distribution (Facebook, YouTube, X) creates cross-sell opportunities for advertisers aiming to reach varied demographics through a mix of local TV, streaming, and social touchpoints with cohesive campaigns.

Executive & Niche Partnerships Recent hires and leadership promotions in Spanish media sales and newsroom production signal potential for targeted sponsorships and bilingual campaigns, as well as branded content opportunities with executive producers and niche programs that resonate with specialized audiences.

Community & Cause Alignment Partnerships with local health and social initiatives (GOCA collaboration) demonstrate openness to cause-related marketing and community-focused campaigns, offering opportunities for CSR-aligned promotions, events, and integrated media packages.