Strategic Partnerships 11Alive demonstrates active community engagement through frequent philanthropic partnerships (Montlick & Associates, United Way, Delta Community Credit Union, local schools, and Red Cross). A sales opportunity exists in offering branded corporate social responsibility campaigns, cause-based content sponsorships, and integrated giving programs that align advertisers with these initiatives.

Community Impact With a focus on community good and cross-platform storytelling, there is potential to upsell advertisers on multiplatform packages (TV, digital, social) that highlight impact stories, investigations, and local outcomes, increasing ad recall and measurable community reach.

Education & Youth Repeated partnerships with Fulton County Schools and school-related drives indicate a strong foothold in the education segment. Opportunity to expand sponsorships, classroom content integrations, and digital education initiatives for local brands seeking school-year visibility.

Financial Literacy Recent collaboration with Delta Community Credit Union to promote Money Moves suggests demand for financial education content. Sales teams can propose co-branded financial education series, sponsored segments, and audience-tailored advertising around budgeting, savings, and credit resources.

Community Sponsorships Active grant-making and charitable contributions (Children's Museum grant, school supply drives) signal openness to sponsor-driven campaigns. A90 opportunity to package sponsorship dashboards, impact metrics, and CSR storytelling to attract regional sponsors and advertisers seeking measured social impact.