Community Partnerships 11Alive actively collaborates with United Way, Red Cross, Fulton County Schools, and the CFP Foundation to support community initiatives and fundraisers. This presents sales opportunities for co-branded campaigns, sponsorships, and CSR-focused advertising packages with nonprofits and educational institutions.

Financial Services The Delta Community Credit Union collaboration for Money Moves shows strong potential to partner with local financial brands for financial education content, sponsored segments, and targeted ad campaigns across TV and digital properties.

Cross Platform Tech With a tech stack that includes Google AdSense, Sharethrough, Google Tag Manager and audience measurement tools, there is a clear path to selling programmatic and cross-channel advertising packages, data-driven targeting, and enhanced measurement for advertisers.

Local Reach As Atlanta's NBC affiliate under TEGNA, 11Alive offers credible regional reach with a mid-size team and solid revenue, enabling mid-market advertisers and SMBs to access TV, digital, and social sponsorships across a local scale.

Education & Youth Strong ties to Fulton Schools and the Children's Museum of Atlanta, plus school supply drives, provide opportunities to market to families and education brands via sponsored content, community programs, and youth-focused campaigns.