Luxury Market Positioning Atlantis Resorts has established itself as a premium entertainment destination with properties in Dubai and Sanya, attracting high-net-worth individuals seeking unique and extravagant experiences, offering substantial upselling opportunities for luxury services and experiences.

Innovative Experiences Recent launches such as The Lost World Aquarium and collaborations with high-end brands like Dolce&Gabbana demonstrate Atlantis's commitment to creating innovative attractions, opening avenues for premium merchandise, exclusive events, and personalized guest services.

Recognition & Awards Multiple accolades including the MICHELIN Hotel Architecture Award and Best Hotel awards in the Middle East enhance Atlantis's brand prestige, presenting opportunities for targeted marketing campaigns and partnerships with luxury brands seeking association with award-winning properties.

Expanding Footprint With recent property upgrades and new attractions, Atlantis is enhancing its appeal to affluent travelers, providing sales prospects for high-end amenities, exclusive memberships, and concierge services tailored to their discerning clientele.

Digital & Data Integration Utilization of advanced tech stacks such as Kibo Personalization and Maximizer CRM indicates a focus on personalized marketing and customer engagement, providing opportunities to offer customized experiences, loyalty programs, and data-driven upselling strategies.