Insights

Acquisition Opportunity ATR Sales was acquired by U.S. Tsubaki to expand its North American manufacturing capabilities for premium industrial couplings, indicating potential alignment with Tsubaki’s supply chain and a channel to access a broader customer base within industrial couplings and related machinery.

Strategic Customer Fit Operating in industrial machinery manufacturing with a focus on mechanical engineering, ATR Sales serves a segment that intersects with coupling solutions, belts, and drivetrain components, presenting cross-sell opportunities for compatible components to existing customers.

Growth Signals Revenue in the mid range of tens of millions and a small team suggests likely ongoing capacity for incremental contracts; target this profile for expanded product lines, services, and faster turnaround with low to moderate sales cycles.

Tech Enablement Adoption of visualization and media technologies (Twemoji, Chart.js, Lightbox, MediaElement.js) hints at a modernized customer engagement approach; leverage digital catalogs, interactive configurators, and online demonstrations to shorten sales cycles.

Competitive Positioning Comparable peers include Rexnord, Martin Sprocket & Gear, Dayco, ABB, and Fenner Drives, indicating ATR operates in a competitive market with potential needs for differentiators such as premium couplings, after-sales support, and localized North American manufacturing capabilities.

Similar companies to ATR Sales

ATR Sales Tech Stack

ATR Sales uses 4 technology products and services including Twemoji, Chart.js, Lightbox, and more. Explore ATR Sales's tech stack below.

Twemoji
Font Scripts
Chart.js
Javascript Graphics
Lightbox
Javascript Libraries
MediaElement.js
Video Players

Media & News

U.S. Tsubaki acquires Atra Flex.
U.S. Tsubaki acquires ATRA-FLEX® to expand its north american manufacturing capabilities for premium industrial couplings.
Aug 31, 2022 | tsubakimoto.com

ATR Sales's Email Address Formats

ATR Sales uses at least 1 format(s):

ATR Sales Email Formats	Example	Percentage
First@atra-flex.com	John@atra-flex.com	80%
FirstL@atra-flex.com	JohnD@atra-flex.com	20%

Frequently Asked Questions

What is ATR Sales's phone number?

You can contact ATR Sales's main corporate office by phone at

+1-800-443-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ATR Sales's official website and social media links?

ATR Sales's official website is atra-flex.com and has social profiles on LinkedIn.

How much revenue does ATR Sales generate?

As of July 2026, ATR Sales's annual revenue is estimated to be $10M - $25M.

What is ATR Sales's NAICS code?

ATR Sales's NAICS code is 3332 - Industrial Machinery Manufacturing.

How many employees does ATR Sales have currently?

As of July 2026, ATR Sales has approximately 10 employees across 2 continents, including North AmericaSouth America. Key team members include Director Of Operations: C. W.Principal: P. D.Cnc Machinist: O. R.. Explore ATR Sales's employee directory with LeadIQ.

What industry does ATR Sales belong to?

ATR Sales operates in the Industrial Machinery Manufacturing industry.

What technology does ATR Sales use?

ATR Sales's tech stack includes TwemojiChart.jsLightboxMediaElement.js.

What is ATR Sales's email format?

ATR Sales's email format typically follows the pattern of First@atra-flex.com. Find more ATR Sales email formats with LeadIQ.

When was ATR Sales founded?

ATR Sales was founded in 1980.

ATR Sales

Q: What is ATR Sales's official website and social media links?

ATR Sales's official website is atra-flex.com. ATR Sales has social profiles on LinkedIn.

Q: How many employees does ATR Sales have currently?

ATR Sales has approximately 10 employees.

Q: What technology does ATR Sales use?

ATR Sales's tech stack includes MediaElement.js, Chart.js, Twemoji, Lightbox.

Q: What is ATR Sales's NAICS code?

ATR Sales's NAICS code is 3332 (Industrial Machinery Manufacturing).

Industrial Machinery ManufacturingCalifornia, United States2-10 Employees

ATR Sales operates in the industrial machinery manufacturing sector, grounded in mechanical and industrial engineering activities. It is based in Santa Ana, California, at 110 East Garry Avenue, and maintains a small team. The profile describes the firm as a mechanical or industrial engineering company serving its regional market. In August 2022, U.S. Tsubaki announced the acquisition of Atra Flex to expand its North American manufacturing capabilities for premium industrial couplings. This development marks a notable change involving the company described as Atra Flex in the provided materials.