Converged Network Enablement AT&T Wifi Services (Wayport) positions itself as enabling applications, services and devices on a single converged network for retail, hospitality and healthcare brands, presenting a cross-vertical opportunity to upsell managed network and connectivity platforms.

5G Collaboration Recent news shows Wayport integration with Samsung and AT&T to create a 5G test bed, indicating a pathway to offer clients next generation wireless infrastructure, edge capabilities, and enterprise grade security integrated with 5G networks.

Acquisition for Security Wayport’s acquisition of AlienVault suggests a strength in security offerings for SMBs, enabling sales conversations around integrated threat detection, SIEM capabilities and managed security as part of the network service suite.

Mid-market Focus With revenue in the 25–50 million range and a workforce under 500, Wayport targets mid-market customers in hospitality, retail and healthcare, presenting a clear addressable market for bundled connectivity, guest Wi‑Fi, and IoT management solutions.

Global Reach Headquartered in the US with European presence in Denmark, Wayport serves international brands, signaling opportunities to sell cross-border network services, multi-region deployments and global support agreements.