Strategic Partnerships Auction123 changed ownership in 2016 through an acquisition by ARI Network Services, presenting an opportunity to position complementary solutions to a broader dealer network and leverage cross-sell potential across ARI’s platforms and customers.

Market Reach With a focus on multiple dealership verticals (Automotive, RV, Powersports, Motorcycle, Marine, Trailer, Commercial Truck, Aviation) and integration with 400+ online marketplaces, there is opportunity to upsell scalable marketing and inventory tools to diversified dealers seeking centralized, omnichannel exposure.

Tech Modernization Core offering includes website development, inventory management, and online marketing with DMS integration and marketplace feeds; selling enhancements around automation, multi-platform posting, and analytics dashboards can improve dealer efficiency and lead quality.

Awards and Credibility Award recognition as an industry leader in online inventory marketing tools and dealer marketing technology bolsters trust for upsell discussions around advanced features, training services, and enhanced support packages.

Financial Footprint Mid-sized revenue profile (10–25 million) and lean team size (11–50) suggests a receptive segment for scalable, modular solutions with clear ROI and potential for add-on modules or usage-based pricing to maximize wallet share without overwhelming operations.