Auguste The Label
Retail Apparel and FashionNew South Wales, Australia11-50 Employees
Auguste The Label operates in the retail apparel and fashion sector. Based in Byron Bay on the east coast of Australia, the brand develops ranges that evoke a sunny, relaxed mood through refined silhouettes, retro-inspired prints, and a modern coastal edge. Its collections are designed for everyday moments—from easy Sundays by the sea to evenings in the wearer’s favorite city—while foregrounding environmental consciousness as a core principle. The brand’s target audience is women seeking versatile garments that fit a coastal lifestyle and reflect environmental and authenticity values. It positions itself as a smaller-to-mid-sized player in the Australian fashion market, aiming to contribute to positive change beyond the garments themselves.