Insights

Growing Market Presence Auguste The Label operates within the rapidly expanding sustainable fashion segment, targeting consumers who value environmental consciousness and authentic lifestyle branding, indicating a strong potential for partnerships with eco-friendly suppliers and sustainable textile producers.

Niche Lifestyle Appeal With its focus on effortless elegance and coastal-inspired designs, Auguste appeals to a specific demographic of relaxed yet stylish women, offering opportunities to develop curated collections or co-branded campaigns that resonate with this lifestyle aesthetic.

Digital Engagement Leveraging a tech stack that includes Amplitude, Squarespace, and Apple Pay suggests a modern omnichannel strategy; collaborations enhancing e-commerce experience and digital marketing could drive increased online sales and customer loyalty.

Revenue Growth Potential Operating within a revenue range of one to ten million dollars and comparable to similar brands like Rat & Boa and STAUD presents opportunities for scale, including wholesale expansion, new product lines, or international market entry to accelerate growth.

Values-Driven Branding Auguste’s commitment to environmental sustainability and authentic lifestyle storytelling positions it well for partnerships with like-minded brands, influencers, and sustainable initiatives, which could amplify brand visibility and attract conscious consumers.

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Auguste The Label Tech Stack

Auguste The Label uses 8 technology products and services including Amplitude, Squarespace, Cart Functionality, and more. Explore Auguste The Label's tech stack below.

Amplitude
Analytics
Squarespace
Content Management System
Cart Functionality
E-commerce
Google Fonts API
Font Scripts
Mustache
Javascript Frameworks
Emotion
Javascript Frameworks
Apple Pay
Payment Processing
Tailwind CSS
UI Frameworks

Media & News

Auguste The Label's Email Address Formats

Auguste The Label uses at least 1 format(s):

Auguste The Label Email Formats	Example	Percentage
First@augustethelabel.com	John@augustethelabel.com	48%
FirstL@augustethelabel.com	JohnD@augustethelabel.com	2%
First@augustethelabel.com	John@augustethelabel.com	48%
FirstL@augustethelabel.com	JohnD@augustethelabel.com	2%

Frequently Asked Questions

Where is Auguste The Label's headquarters located?

Auguste The Label's main headquarters is located at 1/ 53 Centennial Circuit Byron Bay, NSW 2480 AU. The company has employees across 2 continents, including OceaniaNorth America.

What is Auguste The Label's official website and social media links?

Auguste The Label's official website is augustethelabel.com and has social profiles on LinkedIn.

What is Auguste The Label's NAICS code?

Auguste The Label's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Auguste The Label have currently?

As of October 2025, Auguste The Label has approximately 21 employees across 2 continents, including OceaniaNorth America. Key team members include Head Of Finance And Operations: T. M.Head Office: T. D.Customer Care Manager: K. S.. Explore Auguste The Label's employee directory with LeadIQ.

What industry does Auguste The Label belong to?

Auguste The Label operates in the Retail Apparel and Fashion industry.

What technology does Auguste The Label use?

Auguste The Label's tech stack includes AmplitudeSquarespaceCart FunctionalityGoogle Fonts APIMustacheEmotionApple PayTailwind CSS.

What is Auguste The Label's email format?

Auguste The Label's email format typically follows the pattern of First@augustethelabel.com. Find more Auguste The Label email formats with LeadIQ.

When was Auguste The Label founded?

Auguste The Label was founded in 2014.

Auguste The Label

Retail Apparel and FashionNew South Wales, Australia11-50 Employees

Inspiring women to cherish themselves and our planet, Auguste is an Australian lifestyle brand.

At home on the east coast of Australia, the brand crafts its ranges to seek out the sun with effortlessly elegant shapes, nostalgic prints and a contemporary coast twist. From easy Sundays by the sea to nights exploring the wearer’s favourite city, Auguste’s collections are made for making memories in.


Auguste is built on a foundation of environmental consciousness with the core belief that all fashion businesses should play a part in designing the best version of the future. 

At Auguste, it’s not just about the clothes and it never has been. We’re trying to create a positive change through our brand for those who want to live an authentic life and raise as much awareness as we can in the process.