Global Expansion Auntie Anne's operates a large and growing footprint with nearly 2,000 locations in the U.S. and 27 countries, including non-traditional spaces. This scale presents scalable sales opportunities through franchise recruitment, multi-format deployment, and regional market entry support such as turnkey store design, equipment packages, and marketing funds for new openings.

Digital Promotions Delivery, pickup and catering through the Pretzel Perks app, plus a digital marketing stack (Moat, Clarity, Hotjar, TikTok Pixel) enables data-driven, event-driven promotions. Leverage sports-related bundles like Pitch Pack and seasonal campaigns to drive high-margin orders and cross-channel upsells.

Franchise Scale As part of Focus Brands, Auntie Anne's sits within a 6,600+ location franchise ecosystem, offering opportunities to tap into centralized procurement, shared loyalty programs, co-marketing, and cross-brand promotions that improve franchisee economics and accelerate unit growth.

Analytics Driven A robust analytics stack supports location-level optimization and ad spend effectiveness. Offer data-driven services to franchisees for storefront conversion, digital ordering uplift, and promo ROI, including testing and attribution across both in-store and online channels.

Strategic Partnerships Recent international openings (Dublin, Tallaght, and Pensacola) signal appetite for growth; pursue regional partnerships, mall and airport co-branding, and loyalty integrations with sister Focus Brands properties to boost traffic, average order value, and cross-brand customer lifetime value.