Strategic Merger The recent merger with Lipscomb University indicates an expansion of institutional resources and influence, creating opportunities for partnership in theological education, community engagement, and joint religious programming.

Niche Market Focused on Christian faith and theological studies within the Churches of Christ tradition, the organization appeals to a specific segment of religious academic institutions, which can be targeted for specialized educational collaboration or faith-based outreach.

Digital Engagement Utilizing a modern tech stack including WordPress, React, and HubSpot suggests an emphasis on digital communication and online presence, offering opportunities to develop digital marketing, online courses, and engagement strategies for prospective students.

Financial Scale With annual revenue between one and ten million dollars, the organization is a mid-sized entity, making it an attractive partner for sponsorship, grants, or collaborative funding initiatives in the religious higher education sector.

Growth Potential Given its niche focus, and the broader trend of religious institutions expanding digital offerings and community outreach, there is significant potential for sales of educational technology, content, or consulting services tailored to faith-based institutions.