Global Trade Focus Austrade’s core mission is to facilitate international trade and attract foreign investment to Australia, offering a strategic entry point for companies in exports, investment facilitation, and market expansion services targeted at Australian and international businesses.

Digital Engagement The launch of digital tools like the WeChat Mini Program and virtual support initiatives highlights opportunities for tech companies offering digital engagement solutions, enabling Austrade to expand its reach and serve customers in a hybrid or online environment.

Market Expansion Programs Recent initiatives such as the London Landing Pad and UK Landing Pad programs open avenues for startups and tech firms interested in entry or expansion into the UK and European markets, making these programs ideal channels for cross-border service providers.

Trade Event Collaboration Austrade’s active participation in trade shows and trade missions creates direct opportunities for event technology providers, logistics companies, and B2B marketplaces to collaborate and support the organization’s international networking and promotional efforts.

Sector-Specific Opportunities The focus on sectors like energy, agriculture, and tourism through recent trade missions suggests potential for specialized solutions tailored to these industries, including sustainable energy tech, agritech, and tourism management platforms.