Customer-Centric Locations Auto Mercado operates 24 strategically located stores in high-density residential areas across San José, Heredia, Alajuela, and Guanacaste, providing an excellent foundation for targeted local marketing campaigns and personalized promotions to increase customer loyalty and sales.

Premium Product Offering With a focus on high-quality fresh products, imported finos, and an extensive selection of wines and spirits, there is a strong opportunity to upsell and cross-sell premium goods through personalized digital marketing and in-store experiences.

Technology Partnerships Collaborating with innovative technology firms like Heila Technologies enhances the store’s operational resilience and energy efficiency, opening avenues for selling or integrating cutting-edge energy management solutions to similar businesses.

Growing Market Presence As a leading supermarket chain with a growing footprint and a revenue between $10M and $25M, Auto Mercado has significant potential to expand its product lines, premium services, and digital channels to increase market share within Costa Rica’s competitive retail landscape.

Comparable Industry Scale Although smaller in scale compared to global giants, Auto Mercado’s focused regional strategy and high-quality offerings create opportunities to introduce scalable value-added services such as online ordering, loyalty programs, and localized promotions to boost customer engagement and sales volume.