Market Leadership AutoTrader.ca is the dominant player in Canadian automotive digital marketing, attracting over 25.7 million monthly visits and maintaining the largest automotive marketplaces in the country. This high traffic volume offers substantial advertising opportunities for partners seeking to reach active car shoppers.

Digital Innovation The company’s recent launch of AI-powered tools such as Upgrade Optimizer demonstrates a commitment to deploying advanced technology to improve dealer performance and listing management, presenting opportunities to sell cutting-edge software and data solutions to automotive clients.

Data-Driven Insights AutoTrader.ca regularly publishes reports like the Price Index and search data insights, providing an excellent platform for targeted data services, market analysis, and customized insights for automotive manufacturers and retailers looking to optimize their strategies.

Expansion & Acquisition Recent acquisitions, including Collateral Management Solutions from Teranet, indicate growth and diversification into dealership finance and collateral management solutions, opening avenues for sales of complementary software, financial products, and value-added services.

Growing Digital Ecosystem With a robust technical stack and strategic partnerships aimed at enhancing online car shopping experiences, AutoTrader.ca presents opportunities to offer integrated marketing, technology upgrades, and engagement solutions tailored to automotive clients seeking to increase online sales and customer engagement.