Sustainable Product Focus AVA & MAY emphasizes its commitment to sustainability by offering eco-friendly products that align with the growing consumer demand for environmentally conscious home fragrances, presenting opportunities to promote additional sustainable lines or enhance existing offerings.

Strong Digital Presence With over 2 million online customers and a robust direct-to-consumer model, AVA & MAY provides a substantial platform for targeted digital marketing campaigns, cross-selling initiatives, and seasonal promotional activities across its website and online channels.

Expanding Retail Footprint The company's increasing retail presence across Germany presents opportunities to collaborate with new retail partners, develop exclusive in-store collections, or expand into additional European markets with retail-specific marketing.

Premium Fragrance Positioning As a high-quality fragrance brand with product offerings in candles, diffusers, and perfumes, AVA & MAY can be targeted for premium packaging, limited editions, or gift set partnerships to elevate its market presence and attract affluent consumers.

Market Growth & Opportunities Operating successfully within the home fragrance sector in German-speaking markets and with presence in France and Italy, AVA & MAY is positioned to capitalize on expanding demand for luxury home scents, enabling sales strategies focused on international expansion or collaborations with lifestyle brands.