Growing Online Presence With over 2 million online customers, AVA & MAY has established a strong digital direct-to-consumer channel, indicating substantial potential for expanding e-commerce collaborations, exclusive online collections, or targeted digital marketing partnerships.

Sustainability Focus The company's commitment to sustainable and eco-friendly products aligns with the increasing customer demand for responsible branding, providing opportunities for premium sustainable product lines and collaborations with eco-conscious partners.

Market Expansion Having a well-established presence in German-speaking markets and an introduction to France and Italy suggests readiness for strategic expansion into other European markets, offering potential for retail partnerships and regional distribution deals.

Product Diversification Offering a range of scented candles, diffusers, and Eaux de Parfums presents multiple cross-selling opportunities, especially when combined with bespoke fragrance experiences or seasonal collections tailored to regional preferences.

Retail Growth Potential AV A & MAY's increasing offline retail presence signifies a growing demand for in-store experiential marketing; partnerships with boutique stores or upscale department stores could enhance brand visibility and drive sales.