Insights

Acquisition leverage CURiO Brands acquired Otherland in 2023, creating potential wholesale opportunities through Curio’s distribution network. Leverage the merger to pitch B2B partnerships, co-branding, and expanded retail reach within Curio’s ecosystem.

DTC to Wholesale Otherland’s digitally native DTC model allows for rapid customer insight and nimble branding. Translate these learnings into a formal wholesale program with retailer-focused margins, co-branded marketing, and scalable onboarding.

Themed collaborations Collections like Homestead, Garden Party, and the Carefree ’90s demonstrate a story-driven portfolio that can be licensed or used for limited editions, cross-brand bundles, and premium gifting sets for retailers and corporate buyers.

Gift and hospitality The candle category suits gifting, hospitality, and interior design channels. Target corporate gifting, hotels, and boutique retailers with bulk SKUs, seasonal bundles, and white-label options to grow revenue.

Tech driven growth Leverage the tech stack including Growave for loyalty and Pepperjam for affiliates to power marketing and retention. Propose joint marketing plans with Curio and partners, plus a streamlined wholesale portal for onboarding new retailers.

Otherland Tech Stack

Otherland uses 8 technology products and services including Pepperjam, jsDelivr, Microsoft 365, and more. Explore Otherland's tech stack below.

  • Pepperjam
    Affiliate Advertising Networks
  • jsDelivr
    Content Delivery Network
  • Microsoft 365
    Email
  • React
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Growave
    Marketing Automation
  • PayPal
    Payment Processing

Media & News

Otherland's Email Address Formats

Otherland uses at least 1 format(s):
Otherland Email FormatsExamplePercentage
First@otherland.comJohn@otherland.com
57%
Last@otherland.comDoe@otherland.com
43%

Frequently Asked Questions

Where is Otherland's headquarters located?

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Otherland's main headquarters is located at 454 West Broadway New York, New York 10012 United States. The company has employees across 4 continents, including AsiaNorth AmericaEurope.

What is Otherland's official website and social media links?

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Otherland's official website is otherland.com and has social profiles on LinkedInCrunchbase.

What is Otherland's NAICS code?

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Otherland's NAICS code is 44-45 - Retail Trade.

How many employees does Otherland have currently?

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As of June 2026, Otherland has approximately 59 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Co-Founder & Creative Director: A. C. S.Co-Founder & Coo: S. M.Content Manager: J. C.. Explore Otherland's employee directory with LeadIQ.

What industry does Otherland belong to?

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Otherland operates in the Retail industry.

What technology does Otherland use?

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Otherland's tech stack includes PepperjamjsDelivrMicrosoft 365ReactVue.jsPreactGrowavePayPal.

What is Otherland's email format?

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Otherland's email format typically follows the pattern of First@otherland.com. Find more Otherland email formats with LeadIQ.

How much funding has Otherland raised to date?

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As of June 2026, Otherland has raised $2.7M in funding. The last funding round occurred on Oct 15, 2019 for $2.7M.

When was Otherland founded?

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Otherland was founded in 2017.

Otherland

RetailNew York, United States51-200 Employees

Otherland is a New York City, New York–based direct-to-consumer retailer that specializes in scented candles designed to transform living spaces into expressive environments. By selling directly to customers, the brand seeks to remove standard industry markups and offer premium candles at more accessible prices. Its offerings target a contemporary home audience seeking curated fragrance experiences and style. In June 2023, CURiO Brands, LLC acquired Otherland Candle Company, with the brand reportedly remaining headquartered in New York City after the deal. Since its early years, Otherland has introduced several candle collections, including The Carefree '90s Collection in 2020 and the Garden Party and Homestead lines in 2021, reflecting ongoing product development within the retail candle segment.

Section iconCompany Overview

Headquarters
454 West Broadway New York, New York 10012 United States
NAICS Code
44-45 - Retail Trade
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $2.7M

    Otherland has raised a total of $2.7M of funding over 1 rounds. Their latest funding round was raised on Oct 15, 2019 in the amount of $2.7M.

  • $1M$10M

    Otherland's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2.7M

    Otherland has raised a total of $2.7M of funding over 1 rounds. Their latest funding round was raised on Oct 15, 2019 in the amount of $2.7M.

  • $1M$10M

    Otherland's revenue is estimated to be in the range of $1M$10M

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