Strong Local Reputation Avanti Furniture has established a reputable presence in the Oak Park area, being recognized as the best furniture store in Parkland for multiple years. This local recognition indicates a loyal customer base and potential for expanding accessory or complementary product lines.

Customer Financing Focus The recent launch of a flexible financing scheme suggests a customer base that values affordability and payment flexibility. Selling complementary financial services or premium furniture options with financing plans could increase average transaction value.

Digital Presence & Tech Stack Utilizing cloud-based services and online chat support reflects an active digital engagement strategy. There is opportunity to enhance online marketing, expand product visibility, and implement targeted campaigns to attract new local and regional customers.

Growth Potential With a relatively small team of 11-50 employees, there is room to scale operations or diversify offerings. Partnering with larger suppliers or offering exclusive, high-margin products could accelerate growth and market share.

Market Positioning Competing within a space with large players like Wayfair and IKEA indicates a need for unique value propositions. Emphasizing the store’s local expertise, authentic products, and personalized customer service can differentiate Avanti Furniture from big-box competitors.