Strategic Partnerships Aveda already maintains partnerships with salons and spas that use their products and offer Aveda certified treatments, presenting an opportunity to upsell training, certification programs, or exclusive product bundles to expand partner adoption.

Sustainability push Recent initiatives include refill packaging innovations with AeroFlexx, signaling a strong sustainability narrative that can be leveraged to cross-sell eco-friendly packaging, refills, and education services to partners seeking greener operations.

New product launches Introductions like Tousle Texture Dry Spray and Advanced Botanical Kinetics present avenues to sell demos, training, marketing collateral, and limited-time promotions to retailers and beauty institutes looking to refresh offerings.

Education emphasis With extensive cosmetology institutes and training for affiliated salons, there is potential to expand into flagship training programs, certification courses, and scalable online modules targeting new partner locations.

Market expansion Participation in industry events such as Beauty Show 2026 and renewed salon partnerships indicate momentum for channel expansion; sales teams can target additional salons and institutes in surrounding regions with co-branded campaigns and bundled solutions.