Industry Leadership AVITRU has a long-standing reputation with over 50 years of experience providing trusted building specification systems like MasterSpec, making it a leading player in the AECO (Architecture, Engineering, Construction, and Owners) community. This strong market presence indicates ongoing demand for comprehensive and collaborative specification solutions.

Recent Acquisition The company was acquired by Deltek in 2019, aligning it with a global leader in project-based software. This acquisition enhances AVITRU’s market reach and suggests opportunities for cross-selling integrated project management and architectural software solutions to its established client base.

Expanding Collaboration AVITRU actively partners with industry organizations like the American Institute of Architecture Students, offering free access to its products. This engagement indicates opportunities to expand into educational institutions and training programs to build loyalty among future industry professionals.

Technology Stack AVITRU utilizes modern cloud-based and analytics tools including Google Cloud, Google Analytics, and PHP, demonstrating its commitment to innovative, scalable, and data-driven software solutions. This technology foundation facilitates potential upselling of advanced features such as analytics, integrations, or enhanced collaboration tools.

Financial Scope With estimated revenues between $10 million and $50 million and a focused customer base in construction and architecture sectors, AVITRU presents a sizable target for expanding sales efforts towards larger firms seeking integrated specification and project management solutions within the AECO industry.