Competitor Analysis Identify competitors such as The Sleep Company, Wakefit, SleepyCat, and more in the direct-to-customer and legacy brand spaces to target customers looking for alternatives to existing products.

Marketing Expansion Leverage successful campaigns like 'Pro Nexa mattress' and 'Healthy New Year' to engage potential customers and showcase the brand's innovative mattress solutions.

Digital Campaigns Explore the effectiveness of digital campaigns like 'GiveItARest' that celebrate events like World Sleep Day, tapping into social media influencers to connect with health-conscious consumers.

Customization Campaigns Highlight the appeal of customizable mattresses through marketing campaigns, appealing to customers looking for personalized sleep solutions and differentiating from competitors.

Growth Opportunities Identify gaps in the market for innovative sleep solutions, positioning the brand as a go-to choice for consumers seeking quality mattresses backed by successful promotions and campaigns.