Recent Acquisitions DreamCloud, now known as Resident, was acquired by Ashley Distribution Services Ltd for $2B, creating a significant sales opportunity to tap into the combined $2 billion bedding business and leverage their manufacturing capabilities.

Expansion Initiatives With recent expansions in opening new manufacturing facilities in different locations such as Indiana, DreamCloud presents an opportunity for sales professionals to establish partnerships and contracts for supplying mattress-related products.

Brand Launches The successful launch of the Nectar mattress brand showcases DreamCloud's ability to penetrate the market quickly. Sales representatives can explore partnership opportunities or cross-selling strategies to capitalize on this brand's growth.

Employment Growth DreamCloud's increasing headcount and employment plans indicate a growing business that may require additional products and services to support its workforce. This presents an opportunity for sales teams to offer HR-related solutions or employee wellness programs.

Market Positioning Amidst legal challenges in the past, DreamCloud's resilience in the mattress market positions it as a competitive player. Understanding their unique selling points and customer base can help sales professionals tailor their pitches effectively in the crowded mattress industry.