Insights

Expanding Retail Footprint With over 270 stores across Italy, Spain, and Portugal, AW LAB has a significant physical presence in key European markets, offering multiple touchpoints for targeted marketing campaigns and exclusive in-store collaborations to boost foot traffic and sales.

Strong Brand Portfolio AW LAB features a wide range of internationally renowned sports and sneaker brands, along with exclusive collaborations such as the YEEZY BOOST 350 V2 SYNTH, presenting opportunities for premium product launches and limited-edition marketing strategies to attract diverse customer segments.

Digital Engagement Tools Utilizing technology like Facebook Pixel, Salesforce, and Power BI, AW LAB demonstrates a focus on data-driven marketing and personalized customer experiences, which can be expanded through targeted advertising, retargeting efforts, and enhanced online-to-offline sales integration.

Market Position & Growth Potential Operating within the competitive retail segment with a revenue range of 10 to 25 million dollars, AW LAB can leverage its urban sport style niche to differentiate in the streetwear segment, attracting partnerships with trending brands and expanding into new markets or online channels.

Leadership and Innovation With experienced leadership and recent strategic launches like limited-edition sneakers, AW LAB has opportunities for sales growth through exclusive product drops, influencer collaborations, and appealing to the lifestyle aspirations of urban youth to increase brand loyalty and market share.

AW LAB Tech Stack

AW LAB uses 8 technology products and services including Adobe, SAP BusinessObjects Business Intelligence suite, Cloudflare, and more. Explore AW LAB's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • SAP BusinessObjects Business Intelligence suite
    Business Intelligence
  • Cloudflare
    Content Management System
  • OneTrust
    Cookie Compliance
  • SAP
    Customer Relationship Management
  • Salesforce Commerce Cloud
    E-commerce
  • BRT
    Logistics
  • UPS
    Logistics

AW LAB's Email Address Formats

AW LAB uses at least 1 format(s):
AW LAB Email FormatsExamplePercentage
First.Last@aw-lab.comJohn.Doe@aw-lab.com
95%
First.Middle@aw-lab.comJohn.Michael@aw-lab.com
3%
Last.First@aw-lab.comDoe.John@aw-lab.com
1%
FLast@aw-lab.comJDoe@aw-lab.com
1%

Frequently Asked Questions

Where is AW LAB's headquarters located?

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AW LAB's main headquarters is located at 6 Viaduct a. Volta Limena, Veneto 35010 Italy. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is AW LAB's official website and social media links?

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AW LAB's official website is aw-lab.com and has social profiles on LinkedIn.

What is AW LAB's SIC code NAICS code?

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AW LAB's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does AW LAB have currently?

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As of June 2026, AW LAB has approximately 939 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing: E. R.Head Of Buying: A. G.Head Of Merchandising: L. M.. Explore AW LAB's employee directory with LeadIQ.

What industry does AW LAB belong to?

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AW LAB operates in the Retail industry.

What technology does AW LAB use?

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AW LAB's tech stack includes AdobeSAP BusinessObjects Business Intelligence suiteCloudflareOneTrustSAPSalesforce Commerce CloudBRTUPS.

What is AW LAB's email format?

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AW LAB's email format typically follows the pattern of First.Last@aw-lab.com. Find more AW LAB email formats with LeadIQ.

When was AW LAB founded?

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AW LAB was founded in 1997.

AW LAB

RetailVeneto, Italy501-1000 Employees

With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.

Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries.

AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

Section iconCompany Overview

Headquarters
6 Viaduct a. Volta Limena, Veneto 35010 Italy
Website
aw-lab.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

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