Insights

Expanding Market Presence With over 270 stores across Italy, Spain, and Portugal, AW LAB demonstrates a strong regional footprint in Southern Europe, presenting opportunities to further expand into neighboring markets or enhance its online sales channels to reach a broader audience.

Sports Brand Collaborations AW LAB's exclusive collections and collaborations with international sport brands such as Yeezy highlight its focus on trending and limited-edition sneakers, suggesting potential for expanding partnerships and introducing new exclusive drops to attract sneaker enthusiasts.

Digital Engagement The company's utilization of advanced tech stack components like Salesforce, Power BI, and Facebook Pixel indicates an emphasis on data-driven marketing and online customer engagement, providing opportunities to enhance personalized marketing and increase online conversions.

Fashion Trend Leadership Positioned as a laboratory of urban sport style trends, AW LAB is well-placed to capitalize on evolving streetwear and athleisure markets by introducing new apparel lines and accessories aligned with current fashion movements.

Financial Growth Potential With a revenue range of 10 to 25 million dollars and a sizable regional presence, AW LAB has strong potential for growth by leveraging targeted marketing, expanding product assortment, and exploring new retail formats to boost sales further.

AW LAB Tech Stack

AW LAB uses 8 technology products and services including Facebook Pixel, Canva, Power BI, and more. Explore AW LAB's tech stack below.

  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Cloudflare
    Content Management System
  • Open Graph
    Content Management System
  • Salesforce
    Customer Relationship Management
  • Cart Functionality
    E-commerce
  • UPS
    Logistics

AW LAB's Email Address Formats

AW LAB uses at least 1 format(s):
AW LAB Email FormatsExamplePercentage
First.Last@aw-lab.comJohn.Doe@aw-lab.com
95%
First.Middle@aw-lab.comJohn.Michael@aw-lab.com
3%
Last.First@aw-lab.comDoe.John@aw-lab.com
1%
FLast@aw-lab.comJDoe@aw-lab.com
1%

Frequently Asked Questions

What is AW LAB's official website and social media links?

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AW LAB's official website is aw-lab.com and has social profiles on LinkedIn.

What is AW LAB's NAICS code?

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AW LAB's NAICS code is 44-45 - Retail Trade.

How many employees does AW LAB have currently?

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As of December 2025, AW LAB has approximately 880 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing: E. R.Head Of Buying: A. G.Head Of Merchandising: L. M.. Explore AW LAB's employee directory with LeadIQ.

What industry does AW LAB belong to?

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AW LAB operates in the Retail industry.

What technology does AW LAB use?

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AW LAB's tech stack includes Facebook PixelCanvaPower BICloudflareOpen GraphSalesforceCart FunctionalityUPS.

What is AW LAB's email format?

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AW LAB's email format typically follows the pattern of First.Last@aw-lab.com. Find more AW LAB email formats with LeadIQ.

When was AW LAB founded?

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AW LAB was founded in 1997.

AW LAB

RetailVeneto, Italy501-1000 Employees

With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.

Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries.

AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

Section iconCompany Overview

Website
aw-lab.com
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

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