Insights

Strong Market Presence With over 270 stores across Italy, Spain, and Portugal, AW LAB maintains a significant retail footprint, offering multiple touchpoints for targeted marketing campaigns and promotional collaborations with local sports and streetwear brands.

Brand Collaborations The company’s emphasis on exclusive designs in partnership with international sport brands creates opportunities to develop co-branded products, limited editions, and special events that can increase customer engagement and drive sales.

Fashion-Forward Appeal Positioned as a laboratory of urban sport style, AW LAB attracts style-conscious youth and streetwear enthusiasts, providing a targeted audience for new product launches, influencer partnerships, and digital marketing efforts focused on trendy apparel and accessories.

Digital Engagement Utilizing advanced tech stacks like Salesforce Commerce Cloud and Microsoft Clarity, AW LAB offers a strong online presence that can be leveraged for personalized marketing, upselling opportunities, and e-commerce expansion to maximize revenue streams.

Growth & Innovation Following its integration within the Bata group, AW LAB has the backing to expand its product offerings and store footprint, presenting opportunities for business development in new sportswear categories, geographic markets, and innovative retail experiences.

AW LAB Tech Stack

AW LAB uses 8 technology products and services including Facebook Pixel, Canva, Power BI, and more. Explore AW LAB's tech stack below.

  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Cloudflare
    Content Management System
  • Open Graph
    Content Management System
  • Salesforce
    Customer Relationship Management
  • Cart Functionality
    E-commerce
  • UPS
    Logistics

AW LAB's Email Address Formats

AW LAB uses at least 1 format(s):
AW LAB Email FormatsExamplePercentage
First.Last@aw-lab.comJohn.Doe@aw-lab.com
95%
First.Middle@aw-lab.comJohn.Michael@aw-lab.com
3%
Last.First@aw-lab.comDoe.John@aw-lab.com
1%
FLast@aw-lab.comJDoe@aw-lab.com
1%

Frequently Asked Questions

Where is AW LAB's headquarters located?

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AW LAB's main headquarters is located at 6 Viaduct a. Volta Limena, Veneto 35010 Italy. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is AW LAB's official website and social media links?

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AW LAB's official website is aw-lab.com and has social profiles on LinkedIn.

What is AW LAB's SIC code NAICS code?

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AW LAB's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does AW LAB have currently?

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As of April 2026, AW LAB has approximately 920 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing: E. R.Head Of Buying: A. G.Head Of Merchandising: L. M.. Explore AW LAB's employee directory with LeadIQ.

What industry does AW LAB belong to?

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AW LAB operates in the Retail industry.

What technology does AW LAB use?

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AW LAB's tech stack includes Facebook PixelCanvaPower BICloudflareOpen GraphSalesforceCart FunctionalityUPS.

What is AW LAB's email format?

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AW LAB's email format typically follows the pattern of First.Last@aw-lab.com. Find more AW LAB email formats with LeadIQ.

When was AW LAB founded?

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AW LAB was founded in 1997.

AW LAB

RetailVeneto, Italy501-1000 Employees

With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.

Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries.

AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

Section iconCompany Overview

Headquarters
6 Viaduct a. Volta Limena, Veneto 35010 Italy
Website
aw-lab.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    AW LAB's revenue is estimated to be in the range of $10M$25M

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