Acquisition Strategy Eastbay was acquired by Foot Locker, creating new cross-selling opportunities under the Foot Locker brand. Leveraging Foot Locker's established customer base can drive sales for Eastbay products and vice versa.

Brand Expansion Launch of exclusive apparel line, Eastbay Performance, presents a prime opportunity to attract new customers seeking high-performance sportswear. Promoting the new line through targeted marketing campaigns can drive sales growth.

Partnerships Drive Sales Strategic partnerships like the one with the Arizona Interscholastic Association can be leveraged to penetrate new markets and boost sales. Collaborating with organizations to offer customized apparel can enhance brand visibility and attract more customers.

Product Innovation Introduction of special NIKEiD colorway of the Kobe 11 demonstrates Eastbay's commitment to innovation. Leveraging exclusive product offerings as a sales incentive can attract sneaker enthusiasts and drive higher sales.

Engaging Sweepstakes Running engaging campaigns like the 'Forces of Nature' Sweepstakes on social media can increase brand awareness and customer engagement. Using such sweepstakes as a sales promotion tactic can drive traffic to Eastbay's platforms and boost sales.