Experienced Leadership Axtella is led by owner and CEO Jerry Rydell and President Brandon Rydell with over four decades of industry leadership, indicating stability and credibility, which can be leveraged to build trust and attract clients seeking reliable financial services.

Technology-focused Support Axtella offers comprehensive technology support to its network of advisors, utilizing tools like WordPress, Pardot, and Nginx. Highlighting this tech-savvy approach in sales pitches can attract advisors looking for advanced technological solutions to enhance their financial services.

Growing Employee Base With a current employee count ranging from 51 to 200, Axtella represents a steadily growing company that may present opportunities for partnerships or collaborations, appealing to businesses looking to align with a financially stable and expanding organization.

Revenue Range & Market Positioning Axtella's revenue falls between $10M to $50M, positioning it alongside similar companies in the financial services sector. This revenue bracket signifies a substantial market presence, indicating potential for mutually beneficial opportunities with companies in the same revenue range.

Recent Key Appointment The recent hire of Rob Engle as Chief Revenue Officer suggests strategic focus on revenue growth and expansion. Leveraging this appointment in sales interactions to highlight Axtella's commitment to scaling and increasing profits can attract clients looking to collaborate with a company poised for growth.