Market niche Aysel Onurlu operates in electrical equipment manufacturing with a focus on electrical installations, maintenance, fault detection, and safe operation. This presents opportunities to offer targeted electrical components, testing equipment, and safety monitoring solutions tailored for small-scale manufacturers or service providers in Istanbul.

SMB potential Company size is small (2-10 employees) yet positioned in a sector dominated by larger players. This creates an opening for scalable, cost-effective training, digitalization tools, and modular maintenance services aimed at helping small teams improve reliability and compliance.

Digital readiness Tech stack includes LinkedIn Ads, WordPress, SAP, and Cloudflare services, indicating a comfort with digital channels and enterprise solutions. This suggests sales opportunities for integration-ready monitoring hardware, cloud-based dashboard solutions, and marketing automation tools aligned with existing tech preferences.

Safety and reliability Emphasis on health and safety and keeping systems functioning reliably signals demand for safety compliance products, preventive maintenance platforms, and fault-detection analytics that reduce downtime in electrical infrastructure.

Regional access Based in Maltepe, Istanbul with a local focus offers a gateway to regional Turkish manufacturers and service providers. This presents a channel strategy for localized service partnerships, after-sales support packages, and region-specific training or warranty programs.