Emerging IT services Target BTG as a boutique IT services and consulting firm with focus areas in SAS, Adobe Experience Manager, and JavaScript to cross-sell modernization, analytics, and digital experience management services to mid-market clients.

Small team agility Leverage BTG’s small team size (2-10 employees) to position flexible engagement models, rapid ideation, and cost-efficient project delivery for strategic IT initiatives and pilot programs.

Healthcare tech tie-ins Capitalize on BTG’s historical involvement with healthcare clients and projects (e.g., CroFab visibility, cryoablation systems) to offer healthcare IT integration, data interoperability, and regulatory-compliant software solutions.

Strategic partnerships Explore partnerships or channel arrangements with larger healthcare and device manufacturers looking to augment digital capabilities, inventory data visibility, and analytics platforms.

Global industry exposure Highlight BTG’s past engagements and acquisitions within the broader life sciences and medical devices ecosystem to propose cross-sell opportunities in SaaS, cloud-based analytics, and CRM/experience management across similar clients.