Insights

Community giving Opportunity to position B2 Outlet Stores as a socially responsible partner in regional initiatives. Leverage their mission-driven model to collaborate on local charity events or donation drives, which can drive community engagement, brand awareness, and foot traffic.

Expansion footprint Recent store openings and international presence in the UK suggest a growth-oriented mindset. Propose scalable wholesale and cross-border deal structures, international supplier partnerships, and logistics services to support new locations and inventory flow.

Treasure-hunt inventory Off-price and changing inventory creates frequent deal cycles. Offer time-limited promotions, bundle offers, and regional clearance campaigns to capitalize on shoppers seeking value, while coordinating with marketing for in-store events.

Omni-channel potential Tech stack includes online platforms and analytics tools. Present opportunities for enhanced online-offline integration, loyalty programs, and data-driven merchandising to boost online visibility and drive in-store visits.

Operational resilience Recent closure of Zeeland offices and distribution center indicates a need for efficiency. Introduce supply chain optimization, drop-ship partnerships, and warehousing alternatives to stabilize inventory, reduce costs, and support scale.

B2 Outlet Stores Tech Stack

B2 Outlet Stores uses 8 technology products and services including Basis Technologies, Font Awesome, parallax.js, and more. Explore B2 Outlet Stores's tech stack below.

  • Basis Technologies
    Advertising
  • Font Awesome
    Font Scripts
  • parallax.js
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Automattic
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Adobe ColdFusion
    Web Frameworks

Media & News

B2 Outlet Stores's Email Address Formats

B2 Outlet Stores uses at least 1 format(s):
B2 Outlet Stores Email FormatsExamplePercentage
FirstL@b2outlets.comJohnD@b2outlets.com
62%
First@b2outlets.comJohn@b2outlets.com
26%
First.Last@b2outlets.comJohn.Doe@b2outlets.com
8%
LastFirst@b2outlets.comDoeJohn@b2outlets.com
4%

Frequently Asked Questions

Where is B2 Outlet Stores's headquarters located?

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B2 Outlet Stores's main headquarters is located at 8141 Logistic Drive Zeeland, Michigan 49464 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is B2 Outlet Stores's official website and social media links?

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B2 Outlet Stores's official website is b2outlets.com and has social profiles on LinkedIn.

What is B2 Outlet Stores's NAICS code?

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B2 Outlet Stores's NAICS code is 44-45 - Retail Trade.

How many employees does B2 Outlet Stores have currently?

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As of June 2026, B2 Outlet Stores has approximately 66 employees across 2 continents, including North AmericaSouth America. Key team members include Chief Operating Officer: S. W.Licensee Owner B2 Outlet Of Kentwood: L. D.Corporate Director Of Human Resources: R. D.. Explore B2 Outlet Stores's employee directory with LeadIQ.

What industry does B2 Outlet Stores belong to?

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B2 Outlet Stores operates in the Retail industry.

What technology does B2 Outlet Stores use?

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B2 Outlet Stores's tech stack includes Basis TechnologiesFont Awesomeparallax.jsUnderscore.jsAutomatticGoogle Tag ManagerBootstrapAdobe ColdFusion.

What is B2 Outlet Stores's email format?

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B2 Outlet Stores's email format typically follows the pattern of FirstL@b2outlets.com. Find more B2 Outlet Stores email formats with LeadIQ.

When was B2 Outlet Stores founded?

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B2 Outlet Stores was founded in 2014.
B2 Outlet Stores logo

B2 Outlet Stores

RetailMichigan, United States51-200 Employees

B2 Outlet Stores is a retail company that operates as an off-price retailer and wholesaler, carrying a broad assortment including clothing, general merchandise, shoes, furniture, and appliances. The business emphasizes a treasure-hunt shopping experience as inventory changes, while also allocating a portion of profits to local and global charitable causes. Based in Zeeland, Michigan, the company serves customers seeking discounted merchandise through its outlet stores and distribution network. As a retailer and wholesaler, it positions itself within the discount retail segment, differentiating itself through its mission-driven approach to giving back. The organization has pursued strategies such as expanding its footprint and launching community-focused initiatives, including programs like Mission of the Month, and has engaged in partnerships and community projects over recent years.

Section iconCompany Overview

Headquarters
8141 Logistic Drive Zeeland, Michigan 49464 United States
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    B2 Outlet Stores's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    B2 Outlet Stores's revenue is estimated to be in the range of $25M$50M

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