Expansive product range Big Lots offers a wide variety of products for the home, including furniture, pantry essentials, kitchenware, and pet supplies. This diverse product range presents an opportunity to upsell and cross-sell to customers looking to make multiple purchases.

Strategic sourcing approach With a strategic sourcing approach that includes closeouts, overstocks, and manufacturer liquidations, Big Lots can offer products at discounted prices. Sales professionals can leverage these bargains to attract price-conscious customers and drive sales volumes.

Large customer base As one of America’s largest off-price retailers, Big Lots has a broad customer base seeking bargains and savings. This extensive reach provides a significant opportunity for sales representatives to target a diverse range of customers across different demographics.

Omni-channel technology stack Big Lots utilizes a comprehensive tech stack that includes Oracle Commerce, SAP Hybris, and Amazon Web Services. Leveraging these technologies can enhance customer experience through seamless omnichannel retailing, enabling sales reps to engage customers both online and in-store effectively.

Competitive market positioning Positioned among similar retailers like Dollar General and Five Below, Big Lots competes in a market catering to budget-conscious shoppers. Understanding and leveraging this competitive landscape can assist sales professionals in differentiating Big Lots' value proposition and capturing market share.