Insights

Global Presence BabyBjörn AB has established a strong international footprint, with products sold in fifty countries, indicating ample opportunities to expand distribution channels and partner with global retailers to reach more families worldwide.

Premium Brand Loyalty The company's focus on safety, quality, and design has built deep customer trust and brand loyalty among parents, providing a solid foundation for upselling new product lines and premium accessories.

Product Innovation Recent product launches, including new colors and updated accessories, demonstrate a commitment to staying current with market trends, creating opportunities to promote innovative and stylish offerings to attract new customer segments.

Strategic Partnerships Collaborations with organizations like the International Hip Dysplasia Institute highlight opportunities to develop co-branded initiatives and health-conscious product lines that appeal to safety-conscious parents and healthcare providers.

Market Segment Focus Targeting families with young children who seek high-quality, functional baby gear presents opportunities to develop educational marketing campaigns and tailored product bundles that address the specific needs of this demographic.

BabyBjörn AB Tech Stack

BabyBjörn AB uses 8 technology products and services including Microsoft Clarity, Cloudflare CDN, NuORDER, and more. Explore BabyBjörn AB's tech stack below.

  • Microsoft Clarity
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • NuORDER
    E-commerce Platforms
  • JSON-LD
    Javascript Frameworks
  • Tailwind CSS
    UI Frameworks
  • Adobe Fonts
    Web Fonts
  • Gatsby
    Web Frameworks
  • Apache Traffic Server
    Web Servers

BabyBjörn AB's Email Address Formats

BabyBjörn AB uses at least 1 format(s):
BabyBjörn AB Email FormatsExamplePercentage
First.Last@babybjorn.comJohn.Doe@babybjorn.com
79%
Last@babybjorn.comDoe@babybjorn.com
13%
FirstLast@babybjorn.comJohnDoe@babybjorn.com
5%
First-Last@babybjorn.comJohn-Doe@babybjorn.com
3%

Frequently Asked Questions

Where is BabyBjörn AB's headquarters located?

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BabyBjörn AB's main headquarters is located at Kulltorpsvägen 49, Lanna, Bredaryd 330 10, SE. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is BabyBjörn AB's phone number?

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You can contact BabyBjörn AB's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BabyBjörn AB's official website and social media links?

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BabyBjörn AB's official website is babybjorn.com and has social profiles on LinkedIn.

What is BabyBjörn AB's NAICS code?

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BabyBjörn AB's NAICS code is 31-33 - Manufacturing.

How many employees does BabyBjörn AB have currently?

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As of October 2025, BabyBjörn AB has approximately 158 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Emerging Markets Emea: K. M.Head Of Global Sourcing: J. A.Head Of Public Relations: A. S.. Explore BabyBjörn AB's employee directory with LeadIQ.

What industry does BabyBjörn AB belong to?

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BabyBjörn AB operates in the Manufacturing industry.

What technology does BabyBjörn AB use?

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BabyBjörn AB's tech stack includes Microsoft ClarityCloudflare CDNNuORDERJSON-LDTailwind CSSAdobe FontsGatsbyApache Traffic Server.

What is BabyBjörn AB's email format?

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BabyBjörn AB's email format typically follows the pattern of First.Last@babybjorn.com. Find more BabyBjörn AB email formats with LeadIQ.

When was BabyBjörn AB founded?

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BabyBjörn AB was founded in 1961.
BabyBjörn AB

BabyBjörn AB

ManufacturingSweden51-200 Employees

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.

Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.

We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.

Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Section iconCompany Overview

Headquarters
Kulltorpsvägen 49, Lanna, Bredaryd 330 10, SE
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1961
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    BabyBjörn AB's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BabyBjörn AB's revenue is estimated to be in the range of $250M$500M

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