Insights

Strategic Partnerships Babylist has a history of forming successful partnerships with companies like Alterra Retail, Momcozy, and Opdenoor, presenting opportunities for cross-selling and collaboration with these established brands.

Expansion into Real Estate The collaboration with Opendoor to launch Baby's First Home Cash Fund indicates Babylist's foray into the real estate market, creating potential sales opportunities for real estate-related services or products targeting new families.

Investment in Startup Ecosystem Through investing in startups like Meetlalo, Babylist demonstrates a commitment to innovation and emerging trends, providing avenues for sales partnerships with these up-and-coming ventures.

Content Studio Launch The establishment of The Push, Babylist's in-house content studio, offers a platform for brands to engage with Babylist's audience through sponsored content, opening doors for advertising and partnership opportunities.

Acquisition Initiatives Babylist's acquisition of Sourcemd and launch of Babylist Health represent a strategic move into the healthcare space, indicating potential sales avenues for medical equipment suppliers or health-related services seeking to tap into Babylist's platform.

Babylist Tech Stack

Babylist uses 8 technology products and services including Amazon Associates, DBT, Impact Radius, and more. Explore Babylist's tech stack below.

  • Amazon Associates
    Affiliate Advertising Networks
  • DBT
    Continuous Integration
  • Impact Radius
    Hosting Panels
  • AMP
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Linux
    Programming Languages
  • Lever
    Recruitment Marketing
  • Nginx
    Web Servers

Media & News

Babylist's Email Address Formats

Babylist uses at least 1 format(s):
Babylist Email FormatsExamplePercentage
First.Last@babylist.comJohn.Doe@babylist.com
73%
First@babylist.comJohn@babylist.com
14%
Last@babylist.comDoe@babylist.com
8%
FirstLast@babylist.comJohnDoe@babylist.com
5%

Frequently Asked Questions

Where is Babylist's headquarters located?

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Babylist's main headquarters is located at 1900 Powell St Suite 150 Emeryville, California 94608 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Babylist's official website and social media links?

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Babylist's official website is babylist.com and has social profiles on LinkedIn.

How much revenue does Babylist generate?

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As of January 2025, Babylist's annual revenue reached $75M.

What is Babylist's SIC code NAICS code?

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Babylist's SIC code is 9999 - Nonclassifiable Establishments NAICS code is 81 - Other Services (except Public Administration).

How many employees does Babylist have currently?

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As of January 2025, Babylist has approximately 786 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Growth Officer: L. A. G.Chief Product Officer: C. M.Chief Financial Officer: J. K.. Explore Babylist's employee directory with LeadIQ.

What industry does Babylist belong to?

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Babylist operates in the Consumer Services industry.

What technology does Babylist use?

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Babylist's tech stack includes Amazon AssociatesDBTImpact RadiusAMPKlaviyoLinuxLeverNginx.

What is Babylist's email format?

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Babylist's email format typically follows the pattern of . Find more Babylist email formats with LeadIQ.

How much funding has Babylist raised to date?

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As of January 2025, Babylist has raised $40M in funding. The last funding round occurred on Nov 04, 2021 for $40M.

When was Babylist founded?

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Babylist was founded in 2011.
Babylist

Babylist

Consumer ServicesCalifornia, United States501-1000 Employees

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

You can also see a list of open positions at www.babylist.com/jobs.

Section iconCompany Overview

Headquarters
1900 Powell St Suite 150 Emeryville, California 94608 US
SIC Code
9999 - Nonclassifiable Establishments
NAICS Code
81 - Other Services (except Public Administration)
Founded
2011
Employees
501-1000

Section iconFunding & Financials

  • $40M

    Babylist has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2021 in the amount of $40M.

  • $50M$100M

    Babylist's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $40M

    Babylist has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2021 in the amount of $40M.

  • $50M$100M

    Babylist's revenue is in the range of $50M$100M

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