Insights

Strong Industry Reputation Back-Roads Touring has a solid reputation in the travel industry, evidenced by multiple awards such as the British Travel Awards for Best Small Coach Holidays Company, which enhances its credibility and trustworthiness among potential customers.

Growing Market Presence The company's recent expansion into Asia and the launch of Blue-Roads Touring in North America indicate ongoing growth efforts, offering opportunities to leverage new markets and target culturally interested travelers seeking authentic small-group experiences.

Focus on Customer Confidence The introduction of a COVID-19 Assurance Policy demonstrates a commitment to customer safety and flexibility, making it appealing for travelers seeking dependable options during uncertainty, which can be emphasized in sales campaigns.

Digital Engagement Tools Utilization of advanced digital tracking and analytics instruments like Google Analytics, Facebook Pixel, and Hotjar suggests an active online marketing strategy, providing avenues to tailor communication and advertising to targeted travel audiences.

Niche Travel Experience With an emphasis on immersive, small-group tours that explore local culture and history at a relaxed pace, there is potential to target a demographic of culturally curious and premium travelers interested in authentic travel experiences.

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Back-Roads Touring Tech Stack

Back-Roads Touring uses 8 technology products and services including Google Conversion Tracking, Facebook Pixel, Hotjar, and more. Explore Back-Roads Touring's tech stack below.

Google Conversion Tracking
Advertising Networks
Facebook Pixel
Analytics
Hotjar
Analytics
SWFObject
Miscellaneous
Google Tag Manager
Tag Management
YouTube
Video Players
Google Analytics
Web Analytics
Facebook
Widgets

Media & News

Back-Roads Touring's Email Address Formats

Back-Roads Touring uses at least 1 format(s):

Back-Roads Touring Email Formats	Example	Percentage
First.Last@backroadstouring.com	John.Doe@backroadstouring.com	38%
F.Last@backroadstouring.com	J.Doe@backroadstouring.com	12%
First.Last@backroadstouring.com	John.Doe@backroadstouring.com	38%
F.Last@backroadstouring.com	J.Doe@backroadstouring.com	12%

Frequently Asked Questions

What is Back-Roads Touring's phone number?

You can contact Back-Roads Touring's main corporate office by phone at

+44-20-8987-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back-Roads Touring's official website and social media links?

Back-Roads Touring's official website is backroadstouring.com and has social profiles on LinkedIn.

What is Back-Roads Touring's NAICS code?

Back-Roads Touring's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Back-Roads Touring have currently?

As of December 2025, Back-Roads Touring has approximately 56 employees across 4 continents, including EuropeOceaniaAsia. Key team members include Tour Leader: J. A.Trip Leader: L. M.Tour Leader: L. B.. Explore Back-Roads Touring's employee directory with LeadIQ.

What industry does Back-Roads Touring belong to?

Back-Roads Touring operates in the Travel Arrangements industry.

What technology does Back-Roads Touring use?

Back-Roads Touring's tech stack includes Google Conversion TrackingFacebook PixelHotjarSWFObjectGoogle Tag ManagerYouTubeGoogle AnalyticsFacebook.

What is Back-Roads Touring's email format?

Back-Roads Touring's email format typically follows the pattern of First.Last@backroadstouring.com. Find more Back-Roads Touring email formats with LeadIQ.

When was Back-Roads Touring founded?

Back-Roads Touring was founded in 1985.

Back-Roads Touring

Q: How many employees does Back-Roads Touring have currently?

Back-Roads Touring has approximately 56 employees.

Q: What technology does Back-Roads Touring use?

Back-Roads Touring's tech stack includes SWFObject, Facebook Pixel, Google Conversion Tracking, Google Tag Manager, Hotjar.

Travel ArrangementsEngland, United Kingdom51-200 Employees

With almost 40 years of experience, we’re confident you’ll experience every destination’s deepest layer on our expertly crafted small-group tours... 

At Back-Roads Touring, we invite you to join us on a journey of discovery. Together, we’ll amble through the narrow passageways of history-laden towns, seeking out traditional recipes passed through generations. Each path we take leads us to something new that enriches the senses. 

Our carefully curated tours provide the vehicle – literally and figuratively – to experience local life in smaller towns and villages, as well as some well-loved cities. We pride ourselves on slowing the pace so guests can relax throughout their journey. Speaking of R&R, our thoughtfully selected accommodation further provides respite from days filled with curiosity, intrigue and fun.