Insights

Strong Market Presence Back-Roads Touring has established a solid reputation in the small-group travel segment with nearly 40 years of experience and multiple awards, making it a trusted brand for discerning travelers seeking quality and personalized experiences.

Regional Expansion The company's recent expansion into Asia and introduction of new tours across diverse regions indicate a growth strategy that could be leveraged to develop targeted advertising and partner collaborations in emerging markets.

Digital Engagement Utilizing a comprehensive tech stack including Google Analytics, Facebook Pixel, and Hotjar suggests a focus on digital marketing and customer insights, presenting opportunities to enhance online campaigns and increase direct bookings.

Customer Assurance Focus The launch of a COVID-19 Assurance Policy demonstrates a commitment to customer safety and flexibility, which can be highlighted in sales messaging to appeal to cautious travelers and corporate clients seeking reliable travel partners.

Growing Niche Market With a revenue range of one to ten million dollars and specialized tours in smaller towns and villages, there is potential to develop customized packages for niche segments such as luxury travelers, cultural explorers, or wellness tourists to expand revenue streams.

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Back-Roads Touring Tech Stack

Back-Roads Touring uses 8 technology products and services including Google Conversion Tracking, Facebook Pixel, Hotjar, and more. Explore Back-Roads Touring's tech stack below.

Google Conversion Tracking
Advertising Networks
Facebook Pixel
Analytics
Hotjar
Analytics
SWFObject
Miscellaneous
Google Tag Manager
Tag Management
YouTube
Video Players
Google Analytics
Web Analytics
Facebook
Widgets

Media & News

Back-Roads Touring's Email Address Formats

Back-Roads Touring uses at least 1 format(s):

Back-Roads Touring Email Formats	Example	Percentage
First.Last@backroadstouring.com	John.Doe@backroadstouring.com	38%
F.Last@backroadstouring.com	J.Doe@backroadstouring.com	12%
First.Last@backroadstouring.com	John.Doe@backroadstouring.com	38%
F.Last@backroadstouring.com	J.Doe@backroadstouring.com	12%

Frequently Asked Questions

Where is Back-Roads Touring's headquarters located?

Back-Roads Touring's main headquarters is located at 109 Power Road, London, England W4 5, GB. The company has employees across 3 continents, including EuropeOceaniaNorth America.

What is Back-Roads Touring's phone number?

You can contact Back-Roads Touring's main corporate office by phone at

+44-20-8987-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back-Roads Touring's official website and social media links?

Back-Roads Touring's official website is backroadstouring.com and has social profiles on LinkedIn.

What is Back-Roads Touring's NAICS code?

Back-Roads Touring's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Back-Roads Touring have currently?

As of October 2025, Back-Roads Touring has approximately 57 employees across 3 continents, including EuropeOceaniaNorth America. Key team members include Tour Leader: G. P. H.Tour Leader: J. A.Tour Leader: L. B.. Explore Back-Roads Touring's employee directory with LeadIQ.

What industry does Back-Roads Touring belong to?

Back-Roads Touring operates in the Travel Arrangements industry.

What technology does Back-Roads Touring use?

Back-Roads Touring's tech stack includes Google Conversion TrackingFacebook PixelHotjarSWFObjectGoogle Tag ManagerYouTubeGoogle AnalyticsFacebook.

What is Back-Roads Touring's email format?

Back-Roads Touring's email format typically follows the pattern of First.Last@backroadstouring.com. Find more Back-Roads Touring email formats with LeadIQ.

When was Back-Roads Touring founded?

Back-Roads Touring was founded in 1985.

Back-Roads Touring

Travel ArrangementsUnited Kingdom51-200 Employees

With almost 40 years of experience, we’re confident you’ll experience every destination’s deepest layer on our expertly crafted small-group tours... 

At Back-Roads Touring, we invite you to join us on a journey of discovery. Together, we’ll amble through the narrow passageways of history-laden towns, seeking out traditional recipes passed through generations. Each path we take leads us to something new that enriches the senses. 

Our carefully curated tours provide the vehicle – literally and figuratively – to experience local life in smaller towns and villages, as well as some well-loved cities. We pride ourselves on slowing the pace so guests can relax throughout their journey. Speaking of R&R, our thoughtfully selected accommodation further provides respite from days filled with curiosity, intrigue and fun.