Insights

Strategic Growth Target high-potential partner networks and regional agencies in Australia leveraging the upcoming Wayfinders program to expand B2B distribution and co-marketing opportunities.

Diversified Marketing Capitalize on existing tech stack and digital tracking to run partner-specific campaigns, retargeting, and affiliate programs with agency partners and local operators to boost conversions.

Resilience & Trust Highlight the COVID-19 Assurance Policy and flexible booking options in sales pitches to win risk-averse customers and convert inquiries into confirmed bookings.

Regional Expansion Leverage past Asia market expansion and ongoing growth to identify new niche itineraries and partner regions that align with Back-Roads Touring's small-group, immersive travel style.

Competitive Position Emphasize awards pedigree and 40-year track record to differentiate from larger operators, while positioning as a premium, intimate-tour specialist for agency collaborations and corporate incentives.

Back-Roads Touring Tech Stack

Back-Roads Touring uses 8 technology products and services including Google Conversion Tracking, Facebook Pixel, Hotjar, and more. Explore Back-Roads Touring's tech stack below.

Google Conversion Tracking

Advertising Networks

Facebook Pixel

Analytics

Hotjar

Analytics

SWFObject

Miscellaneous

Google Tag Manager

Tag Management

YouTube

Video Players

Google Analytics

Web Analytics

Facebook

Widgets

Back-Roads Touring Email Formats	Example	Percentage
First.Last@backroadstouring.com	John.Doe@backroadstouring.com	75%
F.Last@backroadstouring.com	J.Doe@backroadstouring.com	25%

Back-Roads Touring Email Formats

Example

Percentage

First.Last@backroadstouring.com

John.Doe@backroadstouring.com

75%

F.Last@backroadstouring.com

J.Doe@backroadstouring.com

25%

Frequently Asked Questions

Where is Back-Roads Touring's headquarters located?

Back-Roads Touring's main headquarters is located at 109 Power Road London, England United Kingdom. The company has employees across 4 continents, including EuropeOceaniaAsia.

What is Back-Roads Touring's phone number?

You can contact Back-Roads Touring's main corporate office by phone at

+44-20-8987-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back-Roads Touring's official website and social media links?

Back-Roads Touring's official website is backroadstouring.com and has social profiles on LinkedIn.

What is Back-Roads Touring's NAICS code?

Back-Roads Touring's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Back-Roads Touring have currently?

As of June 2026, Back-Roads Touring has approximately 60 employees across 4 continents, including EuropeOceaniaAsia. Key team members include Director: C. G.Key Account Manager: F. L.Tour Leader: J. A.. Explore Back-Roads Touring's employee directory with LeadIQ.

What industry does Back-Roads Touring belong to?

Back-Roads Touring operates in the Travel Arrangements industry.

What technology does Back-Roads Touring use?

Back-Roads Touring's tech stack includes Google Conversion TrackingFacebook PixelHotjarSWFObjectGoogle Tag ManagerYouTubeGoogle AnalyticsFacebook.

What is Back-Roads Touring's email format?

Back-Roads Touring's email format typically follows the pattern of First.Last@backroadstouring.com. Find more Back-Roads Touring email formats with LeadIQ.

When was Back-Roads Touring founded?

Back-Roads Touring was founded in 1985.

Back-Roads Touring

Q: How many employees does Back-Roads Touring have currently?

Back-Roads Touring has approximately 60 employees.

Q: What technology does Back-Roads Touring use?

Back-Roads Touring's tech stack includes Facebook Pixel, YouTube, SWFObject, Google Tag Manager, Hotjar.

Q: What is Back-Roads Touring's NAICS code?

Back-Roads Touring's NAICS code is 5615 (Travel Arrangement and Reservation Services).

Travel ArrangementsEngland, United Kingdom51-200 Employees

Back-Roads Touring is a London-based travel operator that specializes in small-group tours designed to reveal local life in smaller towns and select cities. With nearly four decades of experience, its itineraries emphasize slower pacing and opportunities to experience regional culture, history, and traditional cuisine, along with carefully chosen accommodations. The result is a structured yet relaxed framework for travelers to explore and learn about destinations. 

Within the travel arrangements industry, it targets travelers seeking authentic experiences away from mass-market itineraries. In early 2026, Back-Roads Touring announced its 2026 Wayfinders program, recognising Australian agency partners and introducing enhanced marketing support for the year ahead.

Insights

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