Insights

Niche Market Focus Backbone Media specializes in active lifestyle branding, offering targeted marketing campaigns for outdoor and adventure brands. This focus presents an opportunity to connect with companies seeking to enhance their visibility among outdoors enthusiasts and align with passionate consumers.

Strategic Industry Partnerships The recent partnership with Tyrolia, a leading ski and binding manufacturer, highlights Backbone’s strength in securing strategic alliances within the outdoor sports equipment sector, opening avenues for similar collaborations with innovative brands in niche outdoor markets.

Strong Digital Capabilities With a comprehensive tech stack including social media, SEO, SEM, and analytics tools, Backbone is well-equipped to offer advanced digital marketing solutions, making it a valuable partner for brands looking to expand their online reach and measure campaign performance effectively.

Engaged Active Lifestyle Community The company's team comprises passionate outdoor enthusiasts, which enhances their authenticity and credibility with active lifestyle brands. This alignment suggests sales opportunities with brands that want genuine advocacy and influencer marketing in outdoor sports and recreation.

Market Position & Growth Potential Generating between 250 million and 500 million dollars in revenue, Backbone is positioned as a leading mid-sized agency in the active lifestyle marketing space, indicating potential for expansion into new outdoor markets and further increasing client portfolio within the active lifestyle industry.

Backbone Media Tech Stack

Backbone Media uses 8 technology products and services including AvantLink, Facebook Pixel, Google Data Studio, and more. Explore Backbone Media's tech stack below.

  • AvantLink
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • Google Data Studio
    Business Intelligence
  • Open Graph
    Content Management System
  • Cloudflare
    Content Management System
  • Modernizr
    Javascript Libraries
  • Reddit
    Message Boards
  • Pinterest
    Visual And User Generated Content Marketing

Backbone Media's Email Address Formats

Backbone Media uses at least 2 format(s):
Backbone Media Email FormatsExamplePercentage
First.Last@backbonemedia.netJohn.Doe@backbonemedia.net
73%
First@backbonemedia.netJohn@backbonemedia.net
11%
FirstLast@backbonemedia.netJohnDoe@backbonemedia.net
7%
First-Last@backbonemedia.netJohn-Doe@backbonemedia.net
2%
LastF@backbonemedia.netDoeJ@backbonemedia.net
2%
FLast@backbonemedia.netJDoe@backbonemedia.net
1%
First.L@backbonemedia.netJohn.D@backbonemedia.net
1%
Fir.Last@backbonemedia.netJoh.Doe@backbonemedia.net
1%
Last@backbonemedia.netDoe@backbonemedia.net
1%
First.Middle@backbonemedia.netJohn.Michael@backbonemedia.net
1%
First.Last@backbone.mediaJohn.Doe@backbone.media
96%
Last@backbone.mediaDoe@backbone.media
3%
First.Middle@backbone.mediaJohn.Michael@backbone.media
1%

Frequently Asked Questions

Where is Backbone Media's headquarters located?

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Backbone Media's main headquarters is located at 65 North 4th Street, Suite 1. The company has employees across 2 continents, including North AmericaAsia.

What is Backbone Media's phone number?

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You can contact Backbone Media's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Backbone Media's official website and social media links?

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Backbone Media's official website is backbone.media and has social profiles on LinkedIn.

What is Backbone Media's NAICS code?

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Backbone Media's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Backbone Media have currently?

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As of December 2025, Backbone Media has approximately 113 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: A. C.Chief Executive Officer: A. C.Vice President Operations & Finance: M. D.. Explore Backbone Media's employee directory with LeadIQ.

What industry does Backbone Media belong to?

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Backbone Media operates in the Marketing Services industry.

What technology does Backbone Media use?

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Backbone Media's tech stack includes AvantLinkFacebook PixelGoogle Data StudioOpen GraphCloudflareModernizrRedditPinterest.

What is Backbone Media's email format?

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Backbone Media's email format typically follows the pattern of First.Last@backbonemedia.net. Find more Backbone Media email formats with LeadIQ.

When was Backbone Media founded?

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Backbone Media was founded in 1997.

Backbone Media

Marketing ServicesColorado, United States51-200 Employees

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. 

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.

Check out our website to learn more about us and what we do.

Section iconCompany Overview

Headquarters
65 North 4th Street, Suite 1
Phone number
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Backbone Media's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Backbone Media's revenue is estimated to be in the range of $250M$500M

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