Backbone Media

Advertising ServicesMassachusetts, United States11-50 Employees

Backbone Media is an advertising services firm headquartered in Westborough, Massachusetts. Founded in 1996, it began as an early search engine optimization specialist and has since expanded to include web design and development as well as content marketing. In 2015 it launched Just Talk B2B, a large-scale content production operation aimed at increasing the visibility of a client’s thought leaders and subject matter experts. The company emphasizes a flexible, client-specific approach, adapting its methods to fit different industries and business models to improve online performance and return on digital investments.

Its client base comprises organizations seeking to improve inbound marketing results, with the goal of generating higher quality leads and sales. The business operates with a small-to-mid-sized team and has maintained a presence beyond its Massachusetts home, with offices in Carbondale and Denver, Colorado. In 2022 the firm announced leadership changes appointing Greg Williams as president, reflecting ongoing evolution. That same year Backbone Media was recognized by Outside magazine as one of the Best Places to Work.

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