Insights

Active Lifestyle Expertise Backbone Media specializes in marketing within the outdoor and active lifestyle sectors, making it an ideal partner for brands seeking to enhance their presence among outdoor enthusiasts and sports consumers.

Strategic Brand Partnerships Recent collaborations with notable brands such as Tyrolia and Best Day Brewing Co. demonstrate Backbone's ability to forge strategic partnerships, presenting opportunities for brands looking to enhance visibility through targeted outdoor and active lifestyle campaigns.

Innovative SEO Solutions The launch of Backbone’s answer engine optimization (AEO) service indicates a focus on cutting-edge digital marketing strategies, which can be valuable for brands aiming to improve organic search visibility and engagement online.

Financial Growth Potential With a revenue range of $100 million to $250 million and a roster of similar-sized industry leaders, Backbone offers considerable potential for scalable marketing services tailored to mid-sized outdoor and active lifestyle brands seeking competitive advantages.

Passionate Workforce A team of passionate outdoor enthusiasts across Denver and Carbondale allows for authentic storytelling and engagement, providing brands with genuine campaign content that resonates deeply with outdoor consumer communities.

Backbone Media Tech Stack

Backbone Media uses 8 technology products and services including Amazon DSP, ShareASale, html5media, and more. Explore Backbone Media's tech stack below.

  • Amazon DSP
    Advertising
  • ShareASale
    Affiliate Advertising Networks
  • html5media
    Audio, Video, Graphics
  • DBT
    Continuous Integration
  • Sprinklr
    Customer Experience Management
  • Backbone.js
    Javascript Frameworks
  • Rival IQ
    Marketing Data Providers
  • Pinterest
    Visual And User Generated Content Marketing

Backbone Media's Email Address Formats

Backbone Media uses at least 2 format(s):
Backbone Media Email FormatsExamplePercentage
First.Last@backbone.mediaJohn.Doe@backbone.media
96%
Last@backbone.mediaDoe@backbone.media
3%
First.Middle@backbone.mediaJohn.Michael@backbone.media
1%
First.Last@backbonemedia.netJohn.Doe@backbonemedia.net
79%
First@backbonemedia.netJohn@backbonemedia.net
12%
FirstLast@backbonemedia.netJohnDoe@backbonemedia.net
6%
First-Last@backbonemedia.netJohn-Doe@backbonemedia.net
3%

Frequently Asked Questions

Where is Backbone Media's headquarters located?

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Backbone Media's main headquarters is located at 65 North 4th Street Suite 1 Carbondale, Colorado 81623 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Backbone Media's phone number?

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You can contact Backbone Media's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Backbone Media's official website and social media links?

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Backbone Media's official website is backbone.media and has social profiles on LinkedIn.

What is Backbone Media's NAICS code?

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Backbone Media's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Backbone Media have currently?

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As of May 2026, Backbone Media has approximately 107 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: A. C.Chief Executive Officer: A. C.Owner: T. A.. Explore Backbone Media's employee directory with LeadIQ.

What industry does Backbone Media belong to?

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Backbone Media operates in the Marketing Services industry.

What technology does Backbone Media use?

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Backbone Media's tech stack includes Amazon DSPShareASalehtml5mediaDBTSprinklrBackbone.jsRival IQPinterest.

What is Backbone Media's email format?

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Backbone Media's email format typically follows the pattern of First.Last@backbone.media. Find more Backbone Media email formats with LeadIQ.

When was Backbone Media founded?

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Backbone Media was founded in 1997.

Backbone Media

Marketing ServicesColorado, United States51-200 Employees

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing and retail marketing. 

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.

Check out our website to learn more about us and what we do.

Section iconCompany Overview

Headquarters
65 North 4th Street Suite 1 Carbondale, Colorado 81623 United States
Phone number
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Backbone Media's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Backbone Media's revenue is estimated to be in the range of $100M$250M

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