Expansive Product Range Badash Crystal offers a wide selection of unique mouth-blown and handmade glass products for home decor, awards, bridal, and gifts, providing ample cross-selling opportunities across various customer segments.

Recent Digital Investment The launch of a fully functional interactive website in 2016 indicates a focus on enhancing online customer experience, presenting opportunities to upsell and expand e-commerce sales.

Moderate Revenue Scale With revenues ranging from $1 million to $10 million, there is potential for growth by increasing online presence and leveraging digital marketing channels, especially given their recent website improvements.

Complementary Market Position Compared to similar companies like LIULI Crystal Art and NovaScotian Crystal, Badash occupies a niche in handcrafted glassware, which can be promoted to boutique retailers and individual consumers seeking unique decor items.

Technology Adoption Utilization of multiple digital tools and payment solutions indicates readiness for expanding sales efforts through targeted online campaigns and streamlined payment options for customers.